Buxton Sets Its Sights on SAS

Buxton Chooses SAS(R) Enterprise Miner(TM) for Powerful Analytics
NEW YORK--(Business Wire)--Buxton soon will help its customers like The Container Store and
California Pizza Kitchen make new store site and customer marketing
decisions rapidly and efficiently because of SAS. The Fort Worth-based
customer analytics company chose SAS, the leader in business
intelligence, to enhance its existing analytical capabilities.

"It takes a small army to analyze customer data," said Charles
Wetzel, COO of Buxton. "Buxton works in the retail, health and public
sectors, and we use hundreds of tools to analyze our customers' data.
We knew that we needed to augment our tools with the functionality
that SAS is known for. We use 'best-of-class' tools at Buxton, and we
consider SAS to be the best in its class."

Already a user of Base SAS, Buxton most recently licensed SAS
Enterprise Miner.

SAS Enterprise Miner comprises a broad set of tools that allows
users to take raw data and convert it into accurate, business-driven
data mining models. It provides a stable collaborative environment for
statistical modelers, business managers and a company's IT department
to work together more efficiently.

"SAS will allow Buxton to work with larger customers," said
Wetzel. "We expect to see a 10 to 15 percent savings in the time it
takes us to create models for our customers because of SAS. SAS'
ability to handle the data contained in millions of customer
transactions in a matter of seconds was exactly what we were looking
for." Wetzel said the SAS software implementation will be completed in
early 2008.

In addition to Buxton, SAS retail customers include AutoZone,
Bakers Footwear, Brooks Brothers, Burger King, Carrefour, Casino,
Casual Male, The Children's Place, Eddie Bauer, Hallmark, Hudson's Bay
Company, JCPenney, Kohl's, Luxottica Retail, Mark's Work Wearhouse,
Macy's, Marks & Spencer, Newport News, Northern Tool & Equipment,
Office Depot, Sainsbury's, ShopKo, Sport Chalet, Staples, Tesco, Tween
Brands, Williams-Sonoma and 1-800-FLOWERS.COM.

For more information about SAS(R) Retail Intelligence Solutions,
visit www.sas.com/industry/retail/. SAS is demonstrating its
retail intelligence solutions at the NRF 97th Annual Show and EXPO in
booth 1337.

About Buxton

Since 1994, Buxton has been the industry leader in customer
analytics for the retail industry. Its focus now includes healthcare
organizations, consumer packaged goods manufacturers and city
governments. Buxton draws from its individual- and household-level
data to determine lifestyles and buying habits to clearly identify an
organization's best customers and find more like them anywhere in the
U.S. Among its 1,700 clients are retailers FedExKinko's, Casual Male,
California Pizza Kitchen, The Container Store, and New Balance Shoes;
consumer packaged goods clients H.E.B., Pepperidge Farm, and Proctor &
Gamble; healthcare clients Quest Diagnostics, CareNow, and Concentra;
and communities McKinney, Texas; Gary, Ind.; Midtown Alliance Atlanta,
Ga.; and the City of Moulton, Ala. Buxton's founder Tom Buxton was
named the Ernst & Young Entrepreneur of The Year(R) 2007 in Business
Services for the Southwest Area. In 2006, Retail Traffic recognized
Buxton as one of three figures "influencing the future of retail real
estate." Buxton was also selected as one of the Most Innovative
Companies in the 2006 American Business Awards and was named #2 in
Fast Company Magazine's 2005 Fast 50 list of top innovators and
technology pioneers.

For more information, visit www.buxtonco.com.

About SAS

SAS is the leader in business intelligence and analytical software
and services. Customers at 43,000 sites use SAS software to improve
performance through insight from data, resulting in faster, more
accurate business decisions; more profitable relationships with
customers and suppliers; compliance with governmental regulations;
research breakthroughs; and better products and processes. Only SAS
offers leading data integration, storage, analytics and business
intelligence applications within a comprehensive enterprise
intelligence platform. Since 1976, SAS has been giving customers
around the world THE POWER TO KNOW(R). www.sas.com

SAS and all other SAS Institute Inc. product or service names are
registered trademarks or trademarks of SAS Institute Inc. in the USA
and other countries. (R) indicates USA registration. Other brand and
product names are trademarks of their respective companies. Copyright
(C) 2008 SAS Institute Inc. All rights reserved.

SAS
Editorial Contacts:
Laura Fleek Brumley, 214-349-6296
mobile: 214-762-0921
Laura.Brumley@sas.com
Visit the SAS Press Center
www.sas.com/presscenter
or
Courtney Hall, 817-332-3681
chall@buxtonco.com
www.buxtonco.com

Copyright Business Wire 2008