Gallagher Group Communications Named as Finalist for a 2008 Gold SABRE Award

Tue Apr 7, 2009 8:00am EDT
 
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`City Tour for Solar` Campaign Distinguished in Business Services Category
SAN FRANCISCO--(Business Wire)--
Gallagher Group Communications (GGC), a full-service public relations agency
representing clients in the IT, Cleantech and renewable energy sectors, has been
named as a finalist for a 2008 Gold SABRE Award, in recognition of its 2008
"City Tour for Solar" campaign. Sponsored by Sun Edison, Evergreen Solar,
SMA-America, Uni-Solar and Xantrex, the City Tour for Solar was a groundbreaking
54-city solar power educational tour across the western United States in 100
days. 

Sponsored by The Holmes` Report, one of the top analyst firms in the PR
industry, SABREs are awarded for leadership in public relations management. The
Gold SABRE category evaluates campaigns for their strategic value and recognizes
organizations that have successfully addressed a challenge, generated measurable
results with a particular emphasis on exemplary professional skill, vision, and
effectiveness. 

"Being cited as a SABRE Award finalist for the City Tour for Solar is our
industry`s equivalent of an Oscar nomination," said Kevin Gallagher, managing
partner at GGC. "The logistics involved in launching this unique Tour were
extraordinarily complex, requiring parallel account teams during the eight-month
program. Coinciding with the presidential election, where each party touted
renewable energy as a growing necessity, this one-of-a-kind campaign was
conducted within a narrow window of opportunity against the back drop of a noisy
market that required a high degree of differentiation to be successful." 

About the SABRE Awards

The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes
Report to recognize Superior Achievement in Branding and Reputation. SABRE
Awards are given in four categories - Gold (campaign awards), Silver (awards by
industry), Bronze (public relations tactics) and Iron (public relations industry
programs and products). The programs honored represent the best work of the
public relations industry during the year 2008. 

About GGC

Gallagher Group Communications (GGC) is a full-service public relations agency
representing clients in the networking IT, Cleantech and renewable energy
sectors. GGC builds value for companies by creating and executing full-service
PR and marketing communications campaigns that translate our clients' strategic
advantages into the language of success to reach industry leadership. 







Gallagher Group Communications
Kevin Gallagher, 415-989-2900
kevin@gg-comm.com

Copyright Business Wire 2009

 

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