Seagate and PortoMedia Announce Collaboration for Digital Content Distribution

Seagate's D.A.V.E.(TM) Technology Platform now compatible with PortoMedia
Movie Point Stations

SCOTTS VALLEY, Calif., Jan. 7 /PRNewswire-FirstCall/ -- Seagate Technology
(NYSE: STX) and PortoMedia, the leader in the emerging market for high-speed,
secure digital content distribution to the home and to portable devices,
announce today that Seagate's Digital Audio Video Experience (TM)
(D.A.V.E.(TM)) Technology Platform, that provides substantial wireless storage
capacity for digital files, is now compatible with PortoMedia's Movie Point
Stations for quick and easy downloads of standard and high-definition digital
content such as movies, TV programs, music and more.
This collaboration with Seagate and PortoMedia allows for consumers to
download up to 12 high-definition movies or 50 standard definition movies onto
the Seagate D.A.V.E. Technology Platform for easy transfer to various playback
devices such as cell phones, PCs, laptops, set-top boxes, PMPs, and much more.
A fully secure standard definition DVD quality movie can be downloaded from
the PortoMedia Movie Point to the Seagate D.A.V.E. Technology Platform in
approximately 17 seconds, and PortoMedia's next generation product will allow
users to download two HD movies in approximately 60 seconds. Each Movie Point
Station is loaded with between 500 and 5,000 titles and is refreshed regularly
via satellite/DSL with the latest movie and TV content. The consumer has the
option of renting or purchasing content. The content is protected by Windows
DRM, offering both security and compatibility with a wide range of playback
devices.
"Seagate and PortoMedia have taken a huge step forward in making digital
content distribution easy and accessible for consumers," said Patrick King,
senior vice president and general manager of Seagate's Consumer Electronics
Business Unit. "Seagate's D.A.V.E technology enables wireless storage for many
different applications, and digital content distribution is just one of them."
"PortoMedia intends to open its Digital Fill-up stations to retailers,
Telco's, mobile operators and service providers and Seagate's D.A.V.E.
platform enables PortoMedia to interface with a large range of WiFi or
Bluetooth enabled mobile handsets, Set-Top Box, PCs and Gaming devices. The
D.A.V.E. device heralds a revolution in the personal wireless mobile server
market accelerating Digital Fill-Up which will become a feature of the digital
landscape starting in 2008," said Chris Armstrong chairman & CEO of
PortoMedia.
On-The-Go Unified Content Management
The increasing demand for mobile content requires innovative and
easy-to-use solutions to allow you to take it all with you. There are one
billion digital still and digital phone cameras in the world; in 2006 they
accounted for 250 billion created images. According to Frost & Sullivan, the
number of mobile video download subscribers will jump to nearly five million
in 2010 as compared to roughly 250,000 mobile video download subscribers in
2006. Consumers want to manage this commercial and user-generated content, but
how is this done? Using Bluetooth(1) or WiFi(2) and built for portability
anywhere up to 30 feet (9.1 meters) from a mobile device, the Seagate D.A.V.E.
mobile platform with 60GB of storage capacity provides consumers with a
centralized hub to bring their primary digital content with them -- all
without sacrificing the look and feel of their mobile phone.
About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing
of hard disc drives that enable the creation, storage, sharing, and protection
of digital content everywhere-the home, hand, car, and office. Providing
products for a wide range of applications, including Enterprise, Desktop,
Mobile Computing, Consumer Electronics and Branded Solutions, Seagate's
business model leverages technology leadership and world-class manufacturing
to deliver industry-leading innovation and quality to its global customers,
with a goal of being the lowest cost producer in all markets in which it
participates. The company is committed to providing award-winning products,
customer support and reliability to meet the world's growing demand for
information storage. Seagate can be found around the globe at
http://www.seagate.com.
About PortoMedia
PortoMedia is a team of experienced leaders and innovators in the sphere
of communications and digital media. PortoMedia is leading the way in secure
digital media delivery. We make Movies, TV programs and Music portable in
seconds. Just as ATM's helped revolutionise the banking industry in the 80's,
PortoMedia MoviePoints will do the same for the media industry. Making a trip
to a movie store a thing of the past! The company is privately owned with its
development centre in Galway, Ireland. With the Board of Directors based on
both sides of the Atlantic, and with contacts worldwide; PortoMedia is a
leader in digital media distribution using its patented high speed flash Movie
Key that enables customers to digitally fill-up anywhere in seconds.
http://www.portomedia.com
Seagate, Seagate Technology and the Wave logo are registered trademarks of
Seagate Technology LLC in the United States and/or other countries. D.A.V.E.
is either a trademark or registered trademark of Seagate Technology LLC or one
of its affiliated companies in the United States and/or other countries. All
other trademarks or registered trademarks are the property of their respective
owners. When referring to hard drive capacity, one gigabyte, or GB, equals one
billion bytes and one terabyte, or TB, equals one trillion bytes. Your
computer's operating system may use a different standard of measurement and
report a lower capacity. In addition, some of the listed capacity is used for
formatting and other functions, and thus will not be available for data
storage. Quantitative usage examples for various applications are for
illustrative purposes. Actual quantities will vary based on various factors,
including file size, file format, features and application software. Seagate
reserves the right to change, without notice, product offerings or
specifications.
(1) Bluetooth 2.0
(2) WiFi 802.11b and 802.11g
SOURCE Seagate Technology

Colleen Rodriguez, +1-831-439-2499, colleen.rodriguez@seagate.com, or Woody
Monroy, +1-831-439-2838, woody.monroy@seagate.com, both of Seagate Technology