Research and Markets: Effectively Selling Medical Devices in Central and Eastern Europe 2009

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/be7df8/effectively_sellin) has
announced the addition of the "Effectively Selling Medical Devices in Central
and Eastern Europe 2009" report to their offering.

This report will help you to understand the market and opportunities in
Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia
and Slovenia.

Executive Summary

Evaluate and exploit the potential of key markets!

The medical device and equipment markets of Central Europe are import-dependent
and expanding, and represent many opportunities.

However, those charged with marketing and selling products are faced with very
diverse operating environments, purchasing practices and cultural challenges.

Understanding the difference makes all the difference!

There are a number of variations commercial and business planners needs to take
into account:

* Can you sell directly or do you need agent representation?
* How do you get your product registered?
* How big is the market?
* Is it reliant on imported equipment?

This business development guide is essential for everyone involved in sales and
marketing

Effectively Selling Medical Equipment in Central Europe (published October 2009)
is a new, 285+ page guide which will be of value to everyone involved in
business planning, marketing and sales. It is essential for those new to the
industry and provides a valuable aide memoire for experienced campaigners. Most
importantly the principles and knowledge are relevant and timely for all
companies from blue-chip multinationals to small/medium enterprises.

For more information visit
http://www.researchandmarkets.com/research/be7df8/effectively_sellin

Source: Espicom Business Intelligence Ltd

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009