Handango Announces App Store Accelerator - New Smartphone App Store Service

Handango's Accelerator Service Provides Brands with Access to One of World's
Most Robust Smartphone Content Catalogues, Expedites Time to Market

LAS COLINAS, Texas, March 30 /PRNewswire/ -- Handango, Inc., the leading
provider of multi-platform smartphone content globally, today announced their
App Store Accelerator, a new smartphone application store service for the
world's leading mobile brands including carriers, device manufacturers,
e-tailers and retailers looking to take advantage of the rapid growth of the
smartphone application marketplace.

"As mobile companies work through their mobile application store strategies,
they need a proven, compelling and relevant content catalog," states Eric
Anderson, SVP and General Manager of Channel Distribution at Handango.
"Handango's App Store Accelerator service allows companies launching
smartphone application stores the opportunity to tap into Handango's ten years
of mobile application store success and content management experience. A vast
content catalog offering and quick time to market are critical components for
success in the current environment."

Handango's App Store Accelerator service is specifically tailored towards
companies who are planning or have already invested in application delivery
platforms and storefronts. The service is comprised of four key components:

-- Content management including segmentation, merchandizing, promotion
support and catalog refresh
-- Developer and reconciliation management
-- Billing through API's which allow an XML feed to manage content
fulfillment and shopping cart functionality
-- Second line customer support

Handango created the App Store Accelerator service to take advantage of the
increase in application store activity in the marketplace and offer its
network of content developers the opportunity to capitalize on new markets and
new channels. Each of the new application stores present content developers
with increased operational time and expense coupled with falling price points.
In addition, each requires a new ingestion process, additional administration
and testing fees, variable revenue shares and reconciliation processes and
extensive reporting requirements. Developers look to Handango to help them
succeed in this new market while minimizing operating expenses.

Handango's experience and systems creates value for its partners through its
breadth of content relationships, proven backend processes, and flexible fixed
web and mobile storefront solutions.

In the first half of 2008, Handango added more than 370 developer partners to
its roster of more than 23,000. Handango's catalog now exceeds 140,000 apps
spanning numerous categories including Entertainment, Games, Productivity,
Business & Professional, Utilities, Travel, Health & Fitness and more.

About Handango
Handango is the leading provider of smartphone applications globally for the
BlackBerry(R), Palm(R), Windows Mobile(R), Symbian OS(R), and Android(TM)
platforms. Leveraging its 140,000+ apps, network of 23,000+ content partners,
and vast distribution network, Handango delivers top-selling mobile
applications including games, business and entertainment apps and productivity
tools to millions of consumers. Applications can be downloaded via
http://www.handango.com, partner Web sites, SD cards and Handango's
proprietary on-device catalog, Handango(R) InHand(TM), the industry's leading
content delivery platform that allows consumers to purchase mobile apps
directly from their smartphone and download them over the air. Handango's
unparalleled content expertise has attracted numerous mobile industry partners
including Microsoft, AT&T, Verizon Wireless, T-Mobile, Alltel, Nokia, Research
In Motion, Sony Ericsson, Samsung, AOL and The Carphone Warehouse. For more
information, visit http://corp.handango.com.

Handango is a registered trademark of Handango, Inc. All other trademarks and
registered trademarks are the property of their respective owners.

SOURCE Handango, Inc.

Aurli Bokovza of Illume Public Relations, +1-917-319-8441, aurli@illumepr.com,
for Handango, Inc.