Joint Venture between Javelin Marketing and Customer Management Systems Allows Financial...

Joint Venture between Javelin Marketing and Customer Management Systems Allows Financial Advisors to Outsource Client Retention

WALNUT CREEK, Calif.--(Business Wire)--Javelin Marketing announces solution for financial advisors'
biggest challenge.

While most financial advisors admit they don't have as much
contact with their clients as they should, they also don't realize the
statistical significance. According to an article in Harvard Business
review:

"Every minute you spend with existing clients is worth 500% more
than time you devote to acquiring new clients."

"Raising customer retention rates by only 5% increases sales by
25-85%."

Many financial professionals desiring to grow their business
pursue marketing to strangers while the facts indicate that time is
best focused on contact with existing clients. For advisors who lack
time to increase client contact, FAcontact (www.facontact.com) offers
a solution.

FAcontact will contact the advisor's clients by phone once every
three months and by personalized direct mail once every 3 months. The
phone calls are designed to insure that the advisor knows of any
client desires early, knows of opportunities for additional business,
and knows of pending life changes. The calls also cement the client
relationship with systematic contact and brings the advisor a
significant increase in referrals.

Advisors may also supplement the high-touch program offered by
FAcontact with a monthly email newsletter specifically designed to
have the client contact the advisor. The 8 annual contacts using
FAcontact plus the 12 annual email newsletters from Javelin marketing
result in 20 "touches" per year.

Now, time-starved advisors have no excuse not to keep in regular
contact with their clients.

FAcontact is a joint venture between Customer Management Systems
(www.cmsdealer.com) and Javelin Marketing (www.javelimarketing.com).
Customer Management Systems operates client retention programs for
auto dealers and Javelin Marketing specializes in rapid business
growth systems for financial advisors. FAcontact is a product that
combines Javelin Marketing's knowledge of how to build the business of
financial advisors with the client retention systems developed by CMS.

http://www.facontact.com

Javelin Marketing
Ilene Hirsch, 866-452-8354 ext. 206
ihirsch@javelinmarketing.com
www.facontact.com

Copyright Business Wire 2008