Hamsters To Invade Salvation Army - Zhu Zhu Pets(TM) Launch Slated For Brackenridge Kids

Hamsters To Invade Salvation Army - Zhu Zhu Pets(TM) Launch Slated For
Brackenridge Kids

CARNEGIE, Pa., Nov. 9 /PRNewswire-USNewswire/ -- Hamsters are invading a
Pittsburgh-area Salvation Army and it's a good thing! Thirty-five lucky kids
from Brackenridge will be the recipients of a very special treat this Friday.
The Allegheny Valley Salvation Army will be hosting the introduction of Zhu
Zhu Pets(TM), the season's hottest fuzzy tech toy. And, each child is going
home with his or her very own pet.

Pierce Events LLC has been chosen by Cepia and the Martz Agency to manage the
Pittsburgh market launch. Zhu Zhu Pets(TM) are the world's first innovative,
realistic, interactive, plush, and artificially intelligent hamsters that talk
and move around in their own playsets. Zhu Zhu Pets(TM) include two play
modes: nurturing mode where the hamsters coo and purr, and adventure mode
where the hamsters explore their habitat with intelligent audio and mechanical
responses to various habitat stimuli.

As part of this launch, Pierce Events has partnered with The Salvation Army of
Western PA to host a children's kick off party. "We are so proud to be able to
work with the wonderful people at the Salvation Army," said Shaun Pierce,
President of Pierce Events. "Through the generosity of Cepia, children served
by the Salvation Army will be some of the first in the country to experience
Zhu Zhu pets. It's our hope that by donating these toys, we will be delivering
joy and fun to these children and in a small way support the amazing work done
every day through the Salvation Army."

Cepia was founded in 2002 in St. Louis, Missouri by a senior management team
boasting over 100 years of combined history in the toy industry. Cepia's
original management team, comprised mainly of executives from Trendmasters Toy
Powerhouse. Cepia's track record of successfully marketing toys has been
fueled by the innovative talent and solid experience of its management team.
Ingenuity, creativity, playfulness, and passion are the heart of Cepia and
everything it creates. Cepia is especially known for its use of advanced
technology, which is employed in such an unobtrusive way that the toys are not
only fun to play with, but often viewed as "wonderful" or "magical."

Both a church and a social service organization, The Salvation Army began in
London, England in 1865. Today, it provides critical services in 118 countries
worldwide. The 28-county Western Pennsylvania Division serves thousands of
needy families through a wide variety of support services. To learn more about
The Salvation Army in Western Pennsylvania, log onto
www.salvationarmy-wpa.org. The Salvation Army ... doing the most good for the
most people in the most need.

PHOTO OP: Friday, November 13th @ 4:45 PM
Allegheny Valley Salvation Army Gymnasium
917 Brackenridge Avenue, Brackenridge, PA 15014
Captain Rickie Armour @ 724-224-6310

SOURCE The Salvation Army

Ginny Knor, Divisional Director, Marketing/PR of Salvation Army,
+1-412-446-1642; or Shaun Pierce, President of Pierce Events, +1-724-986-6939