Eventful Launches Standard Twitter Hashtag Reference Index for Local Events

SAN DIEGO--(Business Wire)--
Eventful, the leading digital service which connects consumers with
entertainment and live events, today announced the launch of a standard hashtag
index for local events, which enables users of Twitter, the social networking
and micro-bloggingservice that enables its users to send and read messages known
as tweets, to have a common reference point for which hashtags to use when
tweeting about events before, during and after they occur.

The hashtags can currently be found on each event detail page at
www.eventful.com. Shortly, users will be able to add their own hashtag
suggestions for any given event to the index. The hashtag index will also be
available to third party developers through Eventful`s API. Eventful`s solution
helps harness conversations among Twitter users around common hashtags for each
local event across the 4+ million events within Eventful`s local event database.

Eventful provides users free access to the world`s largest and most
comprehensive selection of local events in markets throughout the globe. At any
given time there are over 4 million future events to choose from across a full
range of categories from music, sports and kids activities to cooking classes
and neighborhood gatherings. Eventful`s community of nearly 13 million
registered users enjoy multi-platform access to event information via the web at
eventful.com, via a robust, personalized email program and via mobile
applications including Eventful`s popular iPhone app. Eventful`s unique Demand
it! service empowers fans to influence the location and content of events and
entertainment.

"Eventful`s event hashtag index solves an important challenge that Twitter users
face, which is selecting the appropriate hashtag to use when tweeting about
local events so that others can find and share in the conversation," said
Eventful CEO Jordan Glazier. "Eventful provides the most comprehensive,
definitive selection of local event content throughout the world, and it`s a
natural extension of our social media platform to help people communicate about
events across Twitter before, during and after they occur."

About Eventful, Inc.

San Diego-based Eventful, Inc. provides the leading service for discovering,
sharing, promoting and creating local events throughout the world. Eventful`s
community of users enjoys the world`s largest selection of local events, from
concerts and sports to singles events and kids` activities. Eventful provides
multi-platform services to its users via www.eventful.com, e-mail programs,
mobile applications and content distributed through widgets and apps. Eventful`s
unique Demand it! service empowers consumers to influence the location and
content of events and entertainment including concerts, movie releases and
broadcast radio and television content. Over 100,000 performers use Eventful
Demand to connect with their fans and determine where to tour. Visit Eventful at
http://www.eventful.com.

For Eventful:
Catherine Lieu
858-461-3769
cat@eventful.com

Copyright Business Wire 2009