MOG Announces Premium Digital Music Service Coming Soon

THE WORLD'S LEADING DESTINATION FOR MUSIC INFORMATION SIGNS DEALS WITH FOUR
MAJOR RECORD LABELS AND LEADING INDEPENDENTS

BERKELEY, Calif., Oct. 14 /PRNewswire/ -- MOG, http://mog.com, the Web's
premier music blogging destination, today announced that it would launch MOG
All Access, an innovative new digital music service for North America, by
Thanksgiving 2009. MOG also announced partnerships with all four major music
labels: Universal Music Group, Sony Music Entertainment, Warner Music Group,
and EMI Music.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091014/SF92199LOGO-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20091014/SF92199-b)

"Our goal with MOG All Access was to build the best service for listening to
and discovering music, period," explained MOG Founder and CEO David Hyman. "To
accomplish this, we're providing access to millions of songs (just about
everything), with a drop dead easy way to hear any song or album you like in
an instant, from the convenience of your web browser. You'll get access to
MOG radio, a revolutionary listening experience that will forever change how
you discover music and truly redefines what radio is, and killer tools for
discovery through other users of the service. And you get it all monthly for
the price of a beer. We're setting the music listening bar."

Major Label and Indie Support, Deep Music Library, Intuitive Tools
Through partnerships with all major labels including Universal Music Group,
Sony Music, Warner Music Group and EMI Music, plus thousands of independents
via IODA, Beggars Group and more, MOG's All Access will provide unrestricted
access to over 5 million tracks. MOG will be adding millions more in the
coming months.

"We are delighted to be working with MOG on their All Access Pass," stated
David Ring, Executive Vice President of Business Development and Business
Affairs for UMG's eLabs. "David and his team have built a dedicated community
of fully engaged music fans and tastemakers, which will provide us with a
great platform to innovate and deliver new ways for them to explore and enjoy
our content."

"We welcome the opportunity to expand the reach of our artists online to
include MOG's enthusiastic music community," said Michael Paull, Executive
Vice President, Global Digital Business, Sony Music Entertainment. "We think
the model of a comprehensive music experience that offers compelling
programming choices, as well as powerful customization tools and a robust
selection of content for on-demand listening is an attractive option for
consumers."

"Creating a great online music experience requires not only a large catalog of
easily accessible songs, but also a compelling, easy-to-use platform that
allows fans to discover, share and discuss the music and artists they are
passionate about," said Michael Nash, Executive Vice President Digital
Strategy and Business Development at Warner Music Group. "MOG 's All Access
Pass offers fans a fresh and dynamic way to enjoy the music they love and a
terrific way for our artists to reach their fans where they are most engaged.
We look forward to working with MOG to make that user experience the best it
can be."

"We think the MOG All Access builds upon the existing reputation MOG has built
as a great music discovery experience," said Mark Piibe, global head of
digital business development, EMI Music. "The service is easy to use, and it
offers fans a real value proposition and gives us a new revenue stream for our
artists."

A Complete Music Experience
The MOG All Access is a natural extension of The MOG Music Network, the
largest network of music blogs on the web. In addition to having access to
millions of songs, All Access subscribers will be able to learn more about the
music they're listening to by easily connecting to all sorts of content from
news and reviews to playlists and lyrics.

An Incredible Value
Currently in closed beta testing, the service is expected to be available by
Thanksgiving 2009 and will cost $5 per month. Curious music fans will be able
to sample the service for free.

Hyman explained, "For $5 a month, you can download five songs from iTunes or
have access to millions of songs on demand, better radio, a world of relevant
articles, reviews, news and lyrics, and a community of fellow fans and expert
music sources with whom you can discover new artists, share playlists and
explore music."

Designed by Music Lovers
MOG was started by David Hyman, former CEO of Gracenote, former SVP-Marketing
at MTV Interactive, co-founder of Addicted to Noise, and self-proclaimed music
junkie. Grammy-winning record producer, Rick Rubin, named by Time Magazine as
one of the "100 Most Influential People in the World," is a member of MOG's
Board of Directors.

About MOG -- Named one of the top 10 hottest music websites by Wired, MOG
(http://mog.com) is a music blogging platform powered by industry-leading
music discovery technology. Completely free, MOG was founded in June 2005 and
is headquartered in Berkeley, CA. MOG has raised $12.5 million in funding to
date, including strategic investments from Menlo Ventures, Simon Equity,
Universal Music Group and Sony Music. MOG launched its public beta July 2006.
For more information go to http://mog.com.

SOURCE MOG

Marni Greenberg of Sparkpr, +1-415-321-1879, mog@sparkpr.com, for MOG; or
Tiffany Spencer of MOG, +1-310-795-1806, tiffanylynnspencer(at) gmail.com