Redcats USA Standardizes on Certona's Resonance for Product Recommendations and Automated Merchandising

SAN DIEGO, CA, Jul 13 (MARKET WIRE) --
Certona, a provider of real-time personalization and revenue optimization
solutions for multi-channel retailers, announced today that Redcats USA,
a leader in home shopping for apparel and home furnishings, has
standardized on the Resonance(R) platform for product recommendations
across all its brands.

Redcats USA and Certona performed side-by-side A/B testing to match up
Certona's real-time product recommendations against both merchandiser
driven cross-sells and up-sells and against another vendor's proprietary
recommendation algorithm.

Resonance achieved a strong increase in response rates and a significant
increase in conversion rates in the side-by-side (50/50) split A/B
testing.

After the successful conclusion of the A/B testing, Resonance was deployed
across several Redcats USA brands, on 100 percent of the traffic, serving
recommendations on the home pages, product detail pages, cart and checkout
pages, no-search-results pages and also the category pages.

"With transparency in their A/B testing, easily quantifiable results and
automated operations, Certona has been an ideal partner for automated
recommendations," said Milton Pappas, Executive Vice President of
Marketing & E-Commerce, Special Sizes Division, for Redcats USA. "We have
benefited from the automation of merchandising across multiple brands and
have also experienced a steady increase in the revenue contribution of
product recommendations."

"The A/B testing we conducted increased their sales across the board while
enhancing the shopping experience for all their customers," said Meyar
Sheik, CEO of Certona. "The analytics solidly demonstrate that the ROI for
Resonance is measurable."

Resonance is a real-time (SaaS) personalization platform that enables
retailers to provide relevant, individualized product recommendations to
customers based on their current shopping behavior and past purchase
history. The system can automatically predict with pinpoint accuracy the
best results after only 3-4 clicks or interactions by an individual on an
e-commerce company's web site. Resonance does not seek private, personal
information or conduct special interaction with visitors to do this, but
instead leverages a sophisticated neural network to deliver a dynamic and
personalized experience through multiple channels -- web, email, call
center, point-of-sale, and mobile. This improves the shopping experience
for customers as well as sales for retailers.

About Redcats USA

Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader,
with numerous well-known brands in its portfolio: AVENUE(R), Woman
Within(R), Jessica London(R), Roaman's(R), KingSize(R), BrylaneHome(R) and
BrylaneHome(R) Kitchen sold on OneStopPlus.com(R), The Sportsman's
Guide(R) and The Golf Warehouse(R). Redcats USA offers a wide range of
value and quality driven merchandise categories, including men's and
women's plus-size apparel, home and lifestyle products, and sporting
goods/outdoor gear.

About Redcats Group

In apparel, home furnishing and leisure, Redcats Group brings together 14
brands in home shopping: AVENUE(R), Woman Within(R), Jessica London(R),
Roaman's(R), KingSize(R), The Sportsman's Guide(R), The Golf Warehouse(R),
La Redoute, La maison de Valerie, Vertbaudet, Cyrillus, Somewhere, Daxon
and Ellos, present in 30 countries. Redcats Group generated 3.69 billion
euros of sales in 2008, including 42.2% on Internet and employs
approximately 20,000 associates. Redcats Group is based on a multichannel
distribution network combining e-commerce, catalogues and stores. Redcats
Group is a PPR Company. For any further information: www.redcats.com.

About Certona

Certona Corporation is the creator of Resonance(R), a real-time
personalization and revenue optimization platform for multi-channel
retailers. Resonance automates a company's ability to provide relevant,
individualized experience and product recommendations in real-time,
increasing average order value and revenue per visit. With seven patents
pending, the "self-optimizing" system is powered by sophisticated neural
networks and a portfolio of algorithms to deliver real-time product,
content, and promotional offers through multiple channels -- web, email,
call center, point-of-sale, and mobile. Clients are typically up and
running in less than a month, and include some of the most recognized
online and multi-channel retail brands across all popular verticals. For
more information, visit www.certona.com.

Copyright 2009 by Certona Corporation. All rights reserved.

Contact:
Alyson Rybar
Stalwart Communications
(858) 740-7252
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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