Former Overstock.com Executive Jake Bailey Joins richrelevance as Head of Advertising

eCommerce Industry Veteran to Lead richrelevance`s Efforts in Helping Online
Retailers Reach Shoppers Across the Web
SAN FRANCISCO--(Business Wire)--
richrelevance, the leading provider of next-generation personalization and
product recommendation tools for enterprise-class eCommerce sites, today
welcomed online retail industry veteran Jake Bailey as Head of Advertising.
Bailey comes to richrelevance from Overstock.com, where he was Director of
International Business and Director of Marketing. In his new role, Bailey will
lead richrelevance`s new advertising division, helping customer-centric
retailers boost re-interception rates and achieve higher engagement, increased
conversion and stronger customer loyalty.

"Jake is one of those rare people with a sixth sense about online retail; he
really `gets` what works and what doesn`t in eCommerce," said David Selinger,
CEO of richrelevance. "Jake`s many years of marketing experience at
Overstock.com, as well as his thought leadership in the online retailing space,
will be a huge asset to our customers as they continue to successfully navigate
the white waters of e-commerce growth. We`re thrilled to welcome someone of
Jake`s caliber and experience to the richrelevance team."

While at Overstock.com, Bailey launched the online retailer into 34 countries,
and expanded the marketing department to 70 people while simultaneously managing
over $300M in direct revenue. Bailey managed lead generation and Overstock.com`s
60,000-strong affiliate program, and drove business development for the
merchandising department.

"There aren`t many companies in the eCommerce industry that are exciting and
innovative enough to get me to pack up my family and move to San Francisco, but
richrelevance is truly on the cutting edge of online retail technology - helping
retailers like Wal-Mart, Sears, and Burton boost sales and drive long-term
customer value," said Bailey. "The team at richrelevance is world-class, and the
products we`re building are `game-changing` for the industry."

A recognized thought leader in the eCommerce industry, Bailey is committed to
creating new and innovative customer-driven marketing channels that help
retailers succeed. He is a participating member of the Shop.org content
committee, and has spoken at premier industry events including the Global
E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare
Symposium, and Affiliate Summit. Bailey joins several other recent hires at
richrelevance, which has more than tripled its staff in the last year,
attracting top talent with experience at leading Internet and eCommerce
companies including Amazon.com and PayPal.

About richrelevance

richrelevance is the leading provider of next-generation personalization and
product recommendation tools for enterprise-class eCommerce sites, including
Sears.com and Walmart.com. The company`s suite of SaaS-based offerings,
including richrecs, richmail, and myrecs, are easily integrated and drive a
range of key performance indicators by enhancing the entire shopping lifecycle,
from interception through engagement to re-interception. Built on the enRICH
platform, richrelevance products offer robust merchandiser control and employ
over 30 different recommendation types with cross-placement optimization and a
closed-feedback loop to display relevant, clearly-explained product
recommendations. Founded and led by the former head of Amazon`s Personalization
R&D team, richrelevance is headquartered in San Francisco.

richrelevance
Emily Brady, 650-692-6107
pr@richrelevance.com

Copyright Business Wire 2009