Directo Hispanic Opens New Dallas Office and Announces Roberto Bottger Joining the...

Directo Hispanic Opens New Dallas Office and Announces Roberto Bottger Joining
the Team as Account Director & Yadira Pulles Joining the Team as Director of
Planning & Communications

LOS ANGELES, July 9 /PRNewswire/ -- Directo Hispanic opens new office in
Dallas, TX located at 4300 North Central Expressway, Suite 250 Dallas, Texas
75206 / office # (214) 515-9330. "We are excited about the agency's growth
and presence in a top high-density Hispanic Market like Dallas. Our new office
allows us the capability to better service clients interested in the US
Hispanic market," says agency CEO Diana Mejia-Jones.

Long time Hispanic ad executive, Roberto Bottger has joined the Directo Dallas
team to serve as the new Account Director on the LALA Foods account. He
complements the agency's team with over 13 years experience in advertising and
consumer promotions. He has successfully managed, planned and executed
programs for Fortune 500 companies including Pillsbury, Reckitt Benckiser,
ConAgra, KIA Motors, Miller Brewing Company, InterContinental Hotels and Time
Warner Cable. "Roberto's experience in integrated marketing and branding
coupled with his sales promotion experience is an asset to our team," stated
agency's CEO Diana Mejia-Jones.

Additionally, Yadira Pulles has rejoined the Directo Hispanic team as Director
of Planning & Communication. She has extensive experience in Hispanic
Marketing specifically as Account Director both on the client and agency side.
Her experience includes working on brands such as Anheuser-Busch, Heineken,
Miller, Diageo, Absolute and Casa Pedro Domecq. She specializes in integrated
marketing programs and media partnerships. Her focus in advertising, public
relations and event marketing brings a unique level of expertise to the
agency.

ABOUT: Directo Hispanic "Integrated Marketing Services"
Directo Hispanic is a national Integrated Marketing Services agency providing
Shopper Marketing, Branded Entertainment and Alternative Media channels for
brands focusing on the US Hispanic market. The agency's knowledge is grounded
in over 20 years of retail and experiential marketing experience coupled with
a mix of alternative and traditional media and Public Relations. The agency
currently has field offices in the top 10 U.S. Hispanic Markets. Clients
include: LALA Foods USA, Casa Pedro Domecq, Pernod Ricard, PepsiCo and Johnson
& Johnson. For more information visit: http://www.directohispanic.com.

SOURCE Directo Hispanic

Veronica Alvarado of Directo Hispanic, +1-562-794-7634,
Veronica@directohispanic.com