Le Gourmet Chef(R) Launches New E-Commerce Website

CHILLICOTHE, Ohio, Nov. 4 /PRNewswire-FirstCall/ -- Today Le Gourmet Chef®
stores announced the launch of a new e-commerce website. The site has a
refreshing new look, double the number of products and fun interactive
features designed to enhance the user experience, simplify shopping and
provide on-line customers with a sense of the dynamic experience at Le Gourmet
Chef's® retail store locations.

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The new site is designed to allow customers to explore and find products in
the way that appeals most to them. Easy-to-use drop-down menus cover all
product areas from Gourmet Foods to Cookware. Special tabs also take
customers to collections of products and recipes organized by seasonal themes,
much in the way theme tables display items in the Le Gourmet Chef® retail
stores. Customers can quickly find new items in any category or can shop by
brand name. Original photography captures the store's products vividly in
real kitchen settings.

"We're thrilled about the new site. If you've ever been to a Le Gourmet Chef
store, you'll immediately recognize the store's style and tone in what you
see," said Susan Johnson, Director of Marketing and Visual Merchandising for
Le Gourmet Chef. "And, if you've never been to one of our stores, we hope the
website will inspire you to visit. Our new website truly captures the spirit
of Le Gourmet Chef's brand mantra - cook, eat, entertain."

A fun feature of the new website is a section showing which delicious dips and
salsas are currently being sampled in Le Gourmet Chef® stores. For a number
of these items, users will find short videos of real customers tasting these
foods in the stores and can see and hear the reactions. Other videos on the
site provide on-line customers with product demonstrations and a tour of one
of Le Gourmet Chef's 77 stores.

Of course, the new website is full of fantastic values as well. Special
promotional boxes appear throughout the site and a section is devoted to sale,
clearance and hot-buy items. Le Gourmet Chef has also updated its email
program, providing registered members with improved values offered more
frequently. Customers can easily sign up to receive these offers on the new
website.

The new Le Gourmet Chef website was designed and programmed by SilverTech, an
interactive firm located in Manchester, New Hampshire. SilverTech provides
web services to a number of consumer brands, including gourmet food producer
Robert Rothschild Farms and casual apparel manufacturer Life is Good.

Le Gourmet Chef plans to update the new website frequently with the latest
products, new seasonal photos and themes, as well as continued special values.
Said Johnson, "We encourage everyone who loves cooking, eating and
entertaining to visit our new website and to return frequently to see what's
new. Let the parties begin!"

About Le Gourmet Chef
Le Gourmet Chef, headquartered in Chillicothe, OH, operates 77 retail stores
located in outlet and traditional malls throughout the United States, as well
as a fully operating e-commerce website. Stores provide gourmet foods,
cooking preparation products, such as cookware and cutlery, and home
entertainment items, such as barware and decorative accessories. Le Gourmet
Chef is owned by Kitchen Collection, Inc., a subsidiary of NACCO Industries,
Inc. (NYSE: NC)

About SilverTech
SilverTech, Inc. is a national interactive agency based in New England that
expertly solves online marketing, technology, operations, fundraising, and
communication challenges for businesses by creating value-driven web, digital
and data-powered solutions. Services such as strategic consultation, site
architecture, website design & development, multimedia graphics & animation,
search engine optimization, online marketing, e-commerce, performance
analysis, web application development and content management solutions are
designed or customized to fit exact business requirements.

Related Links
Le Gourmet Chef Website Homepage
New "Shop the Season" Section of Website
Video Links in "About Us" Section
"Sale & Clearance" Section

SOURCE Le Gourmet Chef

Ms. Susan Johnson, Director of Marketing and Visual Merchandising, Le Gourmet
Chef, +1-740-774-0841