Research and Markets: William Hill Plc - SWOT Framework Analysis

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/28d41a/william_hill_plc) has
announced the addition of the "William Hill plc - SWOT Framework Analysis"
company profile to their offering.

SWOT Analysis is a strategic planning tool used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project
and identifying the internal and external factors that are favorable and
unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external
factors that are important to achieving the objective. SWOT analysis groups key
pieces of information into two main categories:

* Internal factors - The strengths and weaknesses internal to the organization.
* External factors - The opportunities and threats presented by the external
environment.

The internal factors may be viewed as strengths or weaknesses depending upon
their impact on the organizations objectives. What may represent strengths with
respect to one objective may be weaknesses for another objective. The factors
may include all of the 4Ps; as well as personnel, finance, manufacturing
capabilities, and so on. The external factors may include macroeconomic matters,
technological change, legislation, and socio-cultural changes, as well as
changes in the marketplace or competitive position. The results are often
presented in the form of a matrix.

SWOT analysis is just one method of categorization and has its own weaknesses.
For example, it may tend to persuade companies to compile lists rather than
think about what is really important in achieving objectives. It also presents
the resulting lists uncritically and without clear prioritization so that, for
example, weak opportunities may appear to balance strong threats.

Key Topics Covered:

Executive Summary

A Brief Profile of the Company

SWOT Framework Analysis

* Strengths to Build Upon
* Weaknesses to Overcome
* Opportunities to Exploit
* Threats to Overcome

Glossary of Terms

For more information visit
http://www.researchandmarkets.com/research/28d41a/william_hill_plc

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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