Dori Media Group Signsa Commercial Agreementfor"uMan" Format withBuongiorno in Spain

'uMan' is an interactive reality game show developed by Dori New Media and
Cellcom

LONDON--(Business Wire)--
Dori Media Group ("DMG" or "the Company"), the international media company
active in the field of television, with a focus on production, distribution,
broadcasting and merchandising of Telenovela, announces that its first
interactive reality game show "uMan" has been sold to the trendsetting,
independent mobile media and technology company - "Buongiorno" in Spain.

`uMan` (locally named in Israel as `Megudalim`) was launched in July 2009,
broadcasting 24 hours a day, 7 days a week. `uMan` is a unique and innovative
24/7 cross-platform control game, based on an idea developed by Dori New Media
and produced by Dori Media Darset with Cellcom, for cell phones, internet and
TV. Eight contestants enter a "Lab" for 21 days during which their every move is
controlled by viewers and they have to score life-points to win. The viewers'
control is constant and they choose how contestants live, what they eat, what
they wear and who they sleep with. `uMan` has become an instant success in
Israel, where more than 7 million viewer votes have been cast on-line in 21
days. During this period, 700,000 unique users (out of a total population of 7
million) have visited the site, many of whom visited more than once a day and
spent 12 minutes on the average in the site. The game was aired live 24 hours a
day, 7 days a week.

Nadav Palti, President & CEO of Dori Media Group commented: "we are very proud
to collaborate with Buongiorno, which is the world's No. 1 company in mobile
entertainment and global market leader with 90% of the revenues coming from
international sources. We believe that an international format such as "uMan"
can be easily adapted in different countries and cultures around the globe and
we eagerly anticipate the debut of the Spanish version. "uMan", developed by
Dori New Media and Cellcom, is a unique product that has the ability to attract
the most desirable target audience - teenagers, and enable them to influence
through their mobile phones and through internet surfing".

For further information on Dori Media Group, please visit our website on
www.dorimedia.com

Dori Media Group is an international media group that produces, distributes and
broadcasts telenovelas. The group owns approximately 4,450 television hours that
it sells to a wide variety of audiences in more than 70 countries. In Israel,
Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce
daily series and telenovelas for the Israeli market. It also owns and operates
two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori
Media also packages, produces and operates all of the movie channels on HOT
cable television and the series channel on HOT Extra. In Indonesia, the company
operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby
TV Vision 3 for toddlers. The Dori Media Group in controlled by Mapal
Communications Ltd. one of the largest media companies in the Israel. The group
is traded on the London Stock Exchange where its symbol is DMG. For more
information on Dori Media, visit our corporate website at
http://www.dorimedia.com/

Dori Media Group Ltd.
Nadav Palti, CEO & President
Tel: +972 3 7684000
info@dorimedia.com
or
Shared Value Limited
Nicolas Duperrier/Mark Walter
Investor & Media relations
Tel. +44 (0) 20 7321 5010
dmg@sharedvalue.net
or
Daniel Stewart & Company
Paul Shackleton/Oliver Rigby
Tel. +44 (0) 20 7776 6550

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