Zoombak Debuts Advanced GPS Car and Dog Locators at 2008 Consumer Electronics Show...

Zoombak Debuts Advanced GPS Car and Dog Locators at 2008 Consumer Electronics Show in Las Vegas

Assisted-GPS Locators Provide Consumers with an Affordable,
Easy-to-Use, Full-Featured Nationwide Solution for Locating Their
Loved Ones
LAS VEGAS--(Business Wire)--Zoombak LLC, a Liberty Media (NASDAQ: LCAPA) company, today
unveiled its advanced GPS locators and related services for pets and
autos at the 2008 International Consumer Electronics Show for
attending members of the media and consumer electronics industry.
Zoombak (North Hall #4433) is demonstrating one of the first
Assisted-GPS ("A-GPS") devices designed specifically for use by
everyday consumers. With a starting price of $199 and employing both
satellite-enabled GPS and mobile phone networks, Zoombak is providing
consumers with the fastest and most accurate location technology
commercially available for locating their pets and cars.

Zoombak: The Locator and Service

The Zoombak locator is a rechargeable, light-weight
water-resistant device (2.5oz) that is easily attached to a dog collar
or can be outfitted to almost any vehicle in minutes. Registering and
managing the device on Zoombak.com, the company's secure portal
website, is quick and easy.

Key Zoombak features include:

-- Assisted GPS (satellite and GSM) technology

-- Unlimited on-demand location requests

-- A secure "point-and-click" website that is easy to personalize

-- Easy management of location boundaries ("safety zones") and
alerts preferences - you can even program it to notify other
family members or a neighbor

-- Free, live, 24/7, toll-free, customer care support

-- A comfortable, durable, water-resistant pouch attachment
(Zoombak for Dogs)

-- Complete vehicle installation kit (Zoombak for Cars)

-- A long life battery (up to 5 days on standby)

-- Low cost monthly service plan

Zoombak's Advanced GPS locators make on-demand location requests
easy; users can simply log onto Zoombak.com, send a text message or
email from their mobile phone (coming soon) or contact customer care
for live location support.

"The Zoombak locator is the most advanced, versatile and
affordable solution for consumers who want to easily find their loved
ones and bring them home safely," said Simon Buckingham, CEO at
Zoombak. "Thanks to its nationwide coverage, its ease-of-use,
unlimited number of on-demand locates and our 24/7 commitment to
addressing consumer needs, Zoombak is the best locator solution on the
market today."

Zoombak Advanced GPS Car & Family Locator

According to the latest data available from the National Insurance
Crime Bureau, every 26.4 seconds a motor vehicle is stolen in the
United States. Zoombak's on-demand location-finding capabilities gives
parents of teenaged drivers or those with elderly drivers in the
family, the comfort of knowing where they are when their loved ones
are on the road.

Watch a video showing how the Zoombak Advanced GPS Car & Family
Locator works.

Zoombak Advanced GPS Dog Locator

A recent National Council on Pet Population Study and Policy
survey found that a family pet is lost every two seconds, resulting in
more than 10 million pets going missing each year. Zoombak helps
owners to locate their pets in real time, whenever they wish, 24 hours
a day, 365 days a year, virtually anywhere within the United States.

Watch a video showing how the Zoombak Dog Locator works.

The Zoombak locator is now available for purchase online at
Zoombak.com for $199 for pets and $249 for autos (plus a low monthly
service fee starting at $9.99) and will be sold at major retailers and
specialty pet stores nationwide in early 2008.

About Zoombak

Zoombak LLC, develops leading edge solutions that keep consumers
connected to their families, pets and possessions. The company is led
by a team of veteran executives with extensive wireless, sales and
marketing, business development and operational expertise working
together to put safety on the map. With offices in the United States
and England, Zoombak is a privately held subsidiary of Liberty Media.
Liberty Media owns interests in a broad range of electronic retailing,
media, communications and entertainment businesses including QVC,
Provide Commerce, IAC/InterActiveCorp, Expedia, Starz Entertainment,
News Corporation and the Atlanta Braves.

Media:
The Zeno Group on behalf of Zoombak
Michael Glickman, 212-299-8994
michael.glickman@zenogroup.com

Copyright Business Wire 2008