Judith Rothrock Named Acting Chief Marketing Officer for SaaS Leader Corefino

Former Marketing Exec from Lawson, Hyperion, Ceridian to Extend Corefino
Visibility, Growth
SUNNYVALE, Calif.--(Business Wire)--
Corefino, the Future of 21st Century Accounting , announced today that Judith
Rothrock, a former marketing leader from Lawson, Hyperion and Ceridian, and the
current President of JRocket Marketing has been named Acting Chief Marketing
Officer (CMO) of Corefino. She will join Corefino founder and CEO Karen Watts,
COO Jay Shah, VP of Partnerships/General Counsel Jason Altieri and VP of Sales
Lisa Dean, among other well-known executives in a mission to advance the
adoption of the company`s three-part, outsourced People-Place-Platform
accounting solution for mid-market organizations.

Rothrock, a San Diego resident, who has helped more than 20 technology companies
achieve success and market visibility, is a fixture within the technology
executive world and well known to the industry`s leading analysts.

"I watched Judith Rothrock convince some pretty savvy people back in the 1990`s
that the then much smaller Hyperion deserved to be mentioned in the same breath
with the big ERP boys," said Dennis Byron, technology research analyst and
contributor/author at IT Business Edge, IT Investment Research and eBIZQ. "A few
years later she pulled off the same play quarterbacking Lawson`s marketing
efforts." IDC analysts agree. "She discovers the core strengths of companies and
communicates their unique differentiators so that their brands stand out," said
IDC`s Henry Morris, Senior Vice President, Worldwide Software and Services
Research. "This is essential for success in the face of today`s economic
conditions. Even in crowded B2B markets, JRocket consistently repositions
companies and their growth curves often improve markedly."

Corefino: The Triple Play Accounting Solution for Strategic CFOs

Corefino`s `triple play` accounting solution provides an off-premise;
audit-ready financials solution with a Best Practices outsourced approach --
similar to the heavily-adopted outsourced payroll solutions now in general
practice. Operating as a value-added-reseller of proven Software-as-a- Service
(SaaS) accounting software solutions, and deploying its own custom accounting
team in a scalable and modular approach, Corefino is 100% focused on supporting
the new breed of strategic CFO`s. Corefino is currently partnered with SaaS
accounting vendors CODA, Intaact and others.

This new and rapidly growing pool of strategic CFO`s has two agendas: 1) to help
their companies substantially cut a large, recurring expense that adds little or
no value by being on premise; and 2) they desire to re-allocate time currently
spent on people and technology management to strategic financial management
activities that have greater impact on the company`s financial position.

Rothrock`s firm, JRocket Marketing LLC, recently announced it had signed its
20th client since its founding in 2001. It was originally established in the New
York metro area where it previously served East Coast clients Deltek, Fujitsu
Glovia, Arbitron and others.

About Corefino

Corefino is the `Future of 21st Century Accounting` -- a completely outsourced
solution for replacing the aging on-premise approach to performing routine
financials. Corefino offers a turnkey people/place/platform combination of
outsourced accounting experts, outsourced technology and its Triple-C
(Connect-Correct-Comply) Best Practices/ workflow framework. By removing the
on-site technology and headcount headaches from mid-market CFO`s and
Controllers, Corefino helps them to become `strategic accelerators` capable of
more meaningful business impact.

Corefino operates on a variety of Software-as-a-Service (SaaS)-based platforms
via monthly subscriptions, and has formed strategic partnerships including ADP,
EASi and Intaact. Corefino has vertical market expertise in digital home
services, electronic gaming, health services, municipal government, regional
corporate offices, alternate energy and clean technology focused companies.
Corefino services include reconciliation, GAAP-based financials, plus others
that facilitate monthly/quarterly/annual closes, IPO and merger preparation,
etc. The company was founded in 2004, the Triple-C platform was completed in
2006, and the company received capitalization in 2008 to challenge the
mid-market ERP leaders. Corefino, recognized as a candidate for
InformationWeek`s 2009 `Top 50` Start-Ups, is based in Sunnyvale, CA. For more
information on the company, please see www.corefino.com.

Corefino, Inc.
Elizabeth Gordon, 415-595-5538

Copyright Business Wire 2009