Urban Mapping Surpasses 50,000 Neighborhoods

SAN FRANCISCO, CA, Jul 22 (MARKET WIRE) --
Urban Mapping, Inc., the leading provider of location-rich content for
interactive applications, today announced it has surpassed the 50,000
mark for United States neighborhood boundary collection. This
announcement marks another milestone in Urban Mapping's compilation of
neighborhood boundary data represented in more than 2,400 U.S. cities and
towns and is coupled with the growth of the company's collection of
international boundary data corresponding to 20,000 neighborhoods across
Canada and many European countries. Local search, mapping, GIS,
location-based services, real estate, social networks and other
interactive applications can tap Urban Mapping's neighborhood boundary
data through the company's Urbanware: Neighborhoods(TM) database product.

"When it comes to local, neighborhoods, not ZIP codes, matter -- the
postal code was created for two express purposes: deliver mail and settle
labor squabbles. Interactive publishers across many verticals -- real
estate, automotive, travel, classified and others now recognize the
inherent limitations of the ZIP," said Ian White, Urban Mapping CEO. "Our
database of neighborhood boundary data is designed to empower these
interactive applications with the ability to offer users more precise,
location-relevant information. For example, if a person wants to search
the Internet for a coffee shop in New York's SoHo neighborhood, she can
visit a website or other interactive application that is powered by Urban
Mapping's neighborhood boundary database. The end result for the user is a
geo-relevant search result or map with a listing of actual coffee shops in
SoHo."

Urban Mapping's neighborhood boundary database is the most comprehensive
database of its kind, enabling increased relevance for users and greater
precision for advertisers. Urban Mapping accounts for the inherent
'fuzziness' in defining neighborhood boundaries by using a patent-pending
data model. By geographically encoding boundaries of thousands of
neighborhoods, UMI provides precise latitude and longitude points for
every neighborhood.

ABOUT URBAN MAPPING, INC.

Urban Mapping's location-rich Urbanware products enhance the value of
local content for interactive applications. The company's flagship
product, Urbanware: Neighborhoods, is a database of informal space and is
used by all major portals, map platforms and Internet yellow page
publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's
SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also
offers a database of mass transit systems and a novel geotargeting
solution focused on the needs of local search. For more information about
Urban Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

Urban Mapping and Urbanware are trademarks of Urban Mapping, Inc.

Contact:

Bob Allan
Urban Mapping, Inc.
Tel: 415-946-8170 x88
Email Contact

Copyright 2008, Market Wire, All rights reserved.

-0-