Smartphone Market Share Increased Rapidly Worldwide According to AdMob February 2009 Metrics Report

HTC Dream (G1) and BlackBerry Storm Are the #1 Devices on T-Mobile and Verizon
Just Three Months After Launch
SAN MATEO, Calif. & LONDON--(Business Wire)--
AdMob, the world's largest mobile advertising marketplace, highlights smartphone
growth in its February 2009 Mobile Metrics Report. Despite challenging economic
conditions, smartphones continued to gain significant market share worldwide
over the past six months, rising from 26 percent to 33 percent of requests in
February 2009.

The launch of the HTC Dream (G1) and BlackBerry Storm propelled increases in
Android and RIM Operating System (OS) requests in the US. This growth is based
on mobile Web usage, not the number of handsets sold, and demonstrates the high
consumer engagement with these touchscreen devices. The top handsets on AT&T and
Sprint are also touchscreen devices, the iPhone and the Samsung Instinct.

Other highlights from the February 2009 AdMob Mobile Metrics Report:

* Worldwide the top five smartphones are the iPhone, Nokia N70, BlackBerry 8300,
Nokia N80, and Nokia N73. The top five US smartphones are the iPhone, BlackBerry
Curve, BlackBerry Pearl, Palm Centro, and HTC Dream (G1).
* The BlackBerry Curve has overtaken the Pearl as the number one RIM device. The
BlackBerry Storm is the number one device on Verizon with 14 percent of
requests.
* Symbian lost market share, but is still number one worldwide with 43 percent
of requests. The top 10 Symbian devices have not changed in the past six months.

* The Samsung BlackJack II is the top Windows Mobile device worldwide. Six of
the top 10 Windows Mobile devices are from HTC.
* Android accounts for 5 percent of the US smartphone market.
* iPhone generated 33 percent of smartphone traffic worldwide and 50 percent in
the US.
* 97 percent of BlackBerry requests came from their OS Version 4.2 or higher.
These devices will all have access to BlackBerry App World when it goes live.
* Symbian and Windows Mobile have a significant percentage of their user base on
devices running old versions of their OS. These devices many not have access to
their application stores when they launch later this year.

Visit AdMob`s Metrics Report site (http://www.admob.com/metrics) to access the
full February 2009 report, view past reports or to sign-up to get email
notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its
network to optimize ad serving. Each month, the Mobile Metrics Report aggregates
this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world's largest and highest quality mobile advertising marketplace,
serving more than 4.1 billion mobile banner and text ads per month. Incorporated
in April 2006, AdMob allows advertisers to reach their customers on the mobile
Web and enables publishers to increase the value of their mobile sites. AdMob
makes it easy for publishers to monetize their mobile traffic and for
advertisers to target and reach customers on the mobile Web in more than 160
countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one
of Wired.com's 2008 Companies to Watch, and VentureBeat's Mobilebeat 2008 Best
Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about
AdMob, visit www.admob.com.

AdMob
Nicole Leverich, 650-931-3944
nicole@admob.com
or
OutCast Communications for AdMob
Stephanie Pettinati, 415-345-4768
stephanie@outcastpr.com

Copyright Business Wire 2009