Ooyala Sponsors Oscar Night Party: "A Night to Make a Difference"

Thu Feb 19, 2009 4:30am EST
 
[-] Text [+]
MOUNTAIN VIEW, Calif.--(Business Wire)--
Ooyala is excited to be a sponsor of Leeza Gibbons' Oscar Night party - A Night
to Make a Difference. An event that will bring together stars from film,
television, music, sports, and fashion to celebrate the worlds of celebrity and
philanthropy. Leeza Gibbons, Olivia Newton-John and David Foster will host the
party, which will be held on the night of the Oscars. 

This year, audiences everywhere will be able to experience the excitement via a
live webcast direct from the iconic Mr. Chow in Beverly Hills. Ooyala's
sophisticated video platform will power the high quality viewing experience for
all of the video on demand (VOD) content. The coverage will offer a detailed
look into one of Hollywood`s most glamorous evenings. 

"The Academy Awards is the night when all of Hollywood takes center stage. We're
excited to be helping deliver their message of advocacy, philanthropy and
volunteerism via the Ooyala video platform," said Ooyala CEO, Bismarck Lepe. 

Broadband continues to complement traditional on-air coverage. The live webcast
coupled with Ooyala's sophisticated playback technology, provide an opportunity
to increase viewership, engagement, and overall promotion of the event and its
purpose. Online video is a robust medium that can be accessed instantly and
ubiquitously. With Ooyala's adaptive-bit rate technology, viewers can enjoy HD
quality video using intelligent delivery that dynamically adjusts to accommodate
individual bandwidth levels. In addition to enjoying the excitement at Mr. Chow,
Web viewers will be able to contribute directly to the charities of their
choosing, via Jessica Biel's Make the Difference Network. 

"This event is truly different from the others and one of the aspects I am most
excited about is the ability for viewers at home to be a part of the experience
via the webcast. Our hope is to inspire people to take action and knowing that
we are able to reach a broad audience on the Web means we truly have a chance to
help create the change presented by our on-camera Hollywood celebrities. Our
combination of being behind the scenes of movie's most glamorous night along
with its most passionate and purposeful stars, takes the gold for best new Web
idea!" said Leeza Gibbons. 

The Night To Make A Difference takes place February 22, 2009, at Mr Chow, 344 N
Camden Drive in Beverly Hills. While watching the Oscars, guests will be treated
to a specially planned and prepared 10-course dinner featuring Mr. Chow`s world
famous cuisine; there will also be a celebrity auction. 

Ooyala is proud to be a sponsor of this extraordinary event. 

About A Night To Make a Difference

Hosts Leeza Gibbons, Olivia Newton-John, David Foster, Jessica Biel and the Make
the Difference Network, Mario Lopez and Extra TV, and style icon Ken Paves are
throwing a party with a purpose, designed to honor Hollywood and celebrate the
industry's huge heart. A Night to Make a Difference will focus on advocacy,
philanthropy and volunteerism, benefiting two celebrity based non-profit
organizations. 

About Ooyala 

Ooyala is a video technology company that provides an integrated platform
enabling the delivery, management, and monetization of high quality video
content. Committed to providing the most accessible and comprehensive video
solutions to companies worldwide Ooyala's partner portfolio includes 1000s of
media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial
Backlot accounts can be created by clicking here:
http://www.ooyala.com/products/install. For more information please visit
www.ooyala.com. 

Ooyala is headquartered in Mountain View, California, with sales offices in New
York and London. 

©Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other brands
and product names and trademarks are the registered property of their respective
companies. 



Ooyala
Shalini Gupta, 650-316-3433 (Press)
Sr. Marketing Manager
shalini@ooyala.com
JR Becko (Sales)
Sales Director
jrbecko@ooyala.com

Copyright Business Wire 2009

 

Featured Broker sponsored link

Editor's Choice

A selection of our best photos from the past 24 hours.  Slideshow 

Most Popular on Reuters

  • Articles
  • Video