Samsung Announces New Addition to the LCD TV Line Up at CEDIA EXPO 2009

http://www.businesswire.com/news/home/20090910005183/en

Innovative Features and Design Unite with 65" LCD 650 Series Living Room
Centerpiece; Samsung Showcases Its Latest Innovative TV and Home Theater
Solutionsfor Enthusiasts
ATLANTA--(Business Wire)--
Today at CEDIA EXPO 2009 (Booth #925) Samsung Electronics America, Inc., a
market leader and award-winning innovator in consumer electronics, announced
availability for its latest CCFL-backlit LCD TV- the 65" LCD 650 Series
(LN65B650) with 1080p resolution. The latest entry in the LCD 650 Series TVs
will deliver Auto Motion Plus 120Hz refresh rate, fast 4ms response time for
motion clarity and high dynamic contrast ratios for deeper, more natural blacks.
The LN65B650 will also include expansive networking and connectivity
capabilities including Samsung`s Medi@2.0 Suite, the unique Touch of Color
design, and it will meet the latest Energy Star qualifications.

The Samsung booth will also showcase additional products designed for the true
HD and home entertainment aficionado at the show, including the recently
announced 8500 Series LED TV. In addition, CEDIA attendees can check out the
latest line of Samsung Blu-ray players (BD-P1600, BD-P3600 and BD-P4600) that
feature Netflix, Pandora, and YouTube streaming capabilities, as well as the new
HT-BD8200 Blu-ray Soundbar, the latest Blu-ray Home Theater Systems (HT-BD7200,
HT-BD3252 and HT-BD1250), and the HT-WS1 Soundbar. Samsung is located at Booth
#925 at CEDIA EXPO 2009, just inside Main Entrance #3 in Building C.

"We are excited to showcase a variety of our offerings this year at CEDIA, which
we feel are ideal for the custom installer or enthusiast looking to build the
ultimate HD experience," said Tim Baxter, co-president of the Consumer
Electronics Division, at Samsung Electronics America. "From our new 65" LCD 650
Series TV and latest LED TV`s, to our Blu-ray players with network streaming
capabilities and Blu-ray Home Theater Systems, we`re aiming to set a high bar
for delivering innovative technologies along with sleek design."

65" LCD 650 Series

Product Availability and Pricing

-- Price: LCD 650 Series - 65-inch class: $5,999.99
--Availability: September 2009

Enhanced Picture Quality

The newest member of the LCD 650 Series TV family will utilize Samsung`s
proprietary Auto Motion Plus 120Hz frame-interpolation technology, partnered
with a quick 4ms response time, to reduce blurring caused by fast movement shown
onscreen. Advanced users can also customize how Auto Motion Plus handles judder
and motion blur to suit their taste. The LN65B650`s Ultra Clear Panel technology
creates a vibrant picture by enhancing colors and reducing glare, even in rooms
with a lot of ambient light. The Wide Color Enhancer 3 ensures accurate
reproduction of colors with shows, movies, games and more, regardless of the
viewing environment.

Connectivity and Content

The 2009 LCD 650 Series TVs (40-inch class and larger) come equipped with the
new Samsung Medi@2.0 suite of multimedia features. Ready for both wired and
wireless connectivity, the LCD 650 Series TVs offer access to a breadth of
content via the Internet@TV - Content Service, built-in Content Library, DLNA
and USB 2.0 ports to play movies and more. Internet@TV delivers access to
Internet content from Yahoo!, Flickr, YouTube, and more while watching TV via
easy-to-use TV widgets. The smart, user-friendly USB 2.0 interface makes it easy
to share and view media files on your TV from a digital camera, MP3 player, or
even a thumb drive.

A New Touch of Color

The LN65B650 further distinguishes itself with a Touch of Color, or ToC, design,
which is produced through a dual-injection molding process that luxuriously
coats a translucent surface over the frame for a premium look. The 65" includes
a two-tone gradation of a stylish gray tone color along the curve of the bottom
edge, with transparent color finishing along the bezel`s outer edges.

Energy Friendly In Any Home

As with all of Samsung`s LCD 650 Series TVs, the LN65B650 features low power
consumption, meeting Energy Star v3.0 efficiency guidelines and saving energy
and money for the consumer. Additionally, the dual-injection process used to
create the unique ToC bezel design is done so without the need for sprays,
paints or dyes, which typically release Volatile Organic Chemicals (VOCs).

Samsung Electronics America`s press releases, video content and product images
are available at www.samsung.com/newsroom.

Specifications

LCD 650 Series TV - LN65B650
Screen Size * 65-inch
Resolution * Full HD 1080p
Design * Touch of Color (ToC) with gray accents
* Crystal neck swivel stand
Video * 100,000:1 dynamic contrast ratio
* 4ms response time
* Auto Motion Plus 120Hz frame interpolation
Ultra Clear Panel
* Wide Color Enhancer 3
Audio * 15-watts x 2 (55-inch class)
SRS TruSurround HD
Features * Medi@2.0
-- Internet@TV - Content Service with Yahoo! Widget Engine
-- Content Library (1GB flash memory)
-- USB 2.0 Movie with MPEG4, DivX, MP3, JPEGdecoders
-- DLNA-CERTIFIED for wired / wireless access (USB dongle for wireless sold separately)
* Energy Star v3.0 compliant
* Built-in ATSC/Clear QAM digital tuner
* Picture-in-Picture
A/V Connections * 4 HDMI (HDMI-CEC) version 1.3 inputs
(3 rear, 1 side) (32-inch class and larger)
* 2 component inputs (2 rear)
* 2 composite inputs (1 side, 1 rear, shared with component)
* 2 USB 2.0 inputs (side)
* 1 Ethernet connection (rear)
* 1 optical audio output (rear)
* 1 PC input (rear)
* 1 RS232C (rear)
Estimated Selling Price * $5,999.99
Availability * September 2009
*Subject to change without notice.

* September 2009

*Subject to change without notice.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a
wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range
of award-winning, digital consumer electronics and home appliance products,
including HDTVs, home theater systems, MP3 players, digital imaging products,
refrigerators and washing machines. A recognized innovation leader in consumer
electronics design and technology, Samsung is the HDTV market leader in the U.S.
Please visit www.samsung.com for more information.

Weber Shandwick for Samsung Electronics America, Inc.
Dane Estes, 206-335-0818
destes@webershandwick.com

Copyright Business Wire 2009