US Retail E-Commerce: Slower But Still Steady Growth

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(www.researchandmarkets.com/research/1ecd2e/us_retail_ecommerce) has
announced the addition of eMarketer's new report "US Retail
E-Commerce: Slower But Still Steady Growth" to their offering.

Although consumers are reacting to the economic downturn by
spending less, this will create more of a hardship for retail stores
than for e-tailers. A drop in new online buyers--an inevitable sign of
the maturation of the online retail channel--will contribute most to
the decline of e-commerce sales growth.

The US Retail E-Commerce report charts and analyzes the factors
that are contributing to the changing dynamics in online sales.

Consumers are reacting to the economic slowdown by cutting back on
discretionary spending. However, store sales will be hit harder than
Internet sales because affluent shoppers, who form the core of online
buyers, tend to ride out economic downturns better than lower- and
middle-income consumers.

Some consumers even plan to increase online spending to save gas
money or find bargains.

eMarketer estimates that US retail e-commerce sales (excluding
travel) will reach $146 billion in 2008, up 14.3% over 2007. Still,
over the next few years sales growth rates will steadily decline.

Key questions "US Retail E-Commerce" report answers:

-- How is the economic downturn shaping consumers' online
spending plans?

-- What is the outlook for online retail sales over the next five
years?

-- What are the underserved consumer segments holding back
e-commerce growth?

-- How can Web retailers unlock the spending power of underserved
consumers?

-- And many others...

-- eMarketer Reports--On Target and Up to Date

The US Retail E-Commerce report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to
provide the information you need to make smart, accurate business
decisions.

For more information visit
here

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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