WinnWell Clean Hockey introduces patented ODOUR-FREE hockey equipment using environmentally...

WinnWell Clean Hockey introduces patented ODOUR-FREE hockey equipment using
environmentally friendly Cleansport NXT technology
New gear is the first to use safe, natural enzymes that continually eliminate
odour.

TORONTO, June 4 /PRNewswire/ - WinnWell Clean Hockey announced
today that it will launch its patented odour free hockey equipment this
August. As the only green solution to odour management, the new line will be a
real breath of fresh air for hockey fans.
"When we researched the hockey equipment market, we discovered that the
competition stinks, literally" said John Collins, previously a senior
executive with Bauer/Nike's hockey division. Working on this concept for 8
years, Collins believes this is truly a milestone for the category and the
industry. "Safe, effective and affordable; imagine no more smell from your
equipment including your hockey bag".
For decades both parents and players have tried everything to freshen up
their hockey bag and save it from being banished to the garage forever. "Many
of the sprays on the market only mask the odour".
"Prior to integrating Cleansport NXT technology into the equipment,
extensive testing was completed to ensure the technology was safe and
environmentally friendly. We were amazed with the results. Self-activated by
sweat, the Cleansport NXT enzymes automatically kick into action and naturally
convert the sweat and bacteria into odour-free water and CO2."
Permanently bonded into the WinnWell Clean Hockey equipment, the
Cleansport NXT technology works continually. Natural and totally safe, it also
extends the life of hockey equipment by reducing the damaging effects of sweat
and bacteria on leather, fabrics and materials. "OUR COMPETITION STINKS,
plain and simple", said Collins.

About WinnWell

The WinnWell brand was well known in Canada in the 1960s and 70s for
creating high quality, performance hockey gear. Building on this legacy,
the new Canadian designed WinnWell Clean Hockey line will include a
complete product line of innovative protective gear and equipment that
integrates the Cleansport NXT technology. The new WinnWell equipment,
including sticks, will be available at leading retail locations in
August 2008.

SOURCE Win Well Hockey

John Collins, Cell: (416) 725-1106, jc@winnwellcleanhockey.ca, or visit
www.winnwellcleanhockey.ca