PR Agency SHIFT Communications Named Agency of Record for The Rubicon Project and Powerset

SAN FRANCISCO, CA, Mar 17 (MARKET WIRE) --

NEWS FACTS

-- SHIFT Communications announced today that it is the public relations
agency of
record for both The Rubicon Project, based in Los Angeles, and Powerset,
headquartered in San Francisco.

-- With $27 billion spent advertising online in 2007 and a disparate 300+
advertising networks online, the Rubicon Project's Web-based, self-serve
solution
gives Web sites access to the total available advertising market. Its smart
matching technology links each ad impression with the optimal money-making
opportunity.

-- Using techniques that take advantage of the structure and nuances of
natural language, Powerset is building a large-scale search engine that breaks
the confines of keyword search.

-- The SHIFT team provides corporate positioning, strategic messaging,
Social Media
consulting and media relations execution to help The Rubicon Project and
Powerset raise awareness of their companies, grow product sales and establish
industry thought leadership.

Please use this link to access a purpose-built del.icio.us page for more
information about SHIFT Communications.

QUOTES

-- "The Rubicon Project is on a mission to automate the massive -- and
massively inefficient -- Internet advertising industry," said Frank Addante,
CEO and founder. "When it comes to PR, the old way of doing things is not an
option. We were looking to partner with a renegade group that would appreciate
our non-traditional approach to branding and marketing. Like us, SHIFT does
things
differently, and understands how to spark conversations in today's new media
world."

-- "Powerset focuses on improving search through natural language
processing,"
said Barney Pell, founder and CTO. "SHIFT has crafted ROI-driven PR campaigns
and
consistently secured great results for us."

-- "We always get excited to bring disruptive companies on board and to
theforefront of discussions about new technology, and the Rubicon Project and
Powerset both fit the bill," said Todd Defren, a principal at SHIFT
Communications. "If you haven't already heard of these companies, stay tuned:
you will." -- (Todd S. Defren, principal at SHIFT Communications -- click
here for Defren's LinkedIn profile)

Please contact Parry Headrick (pheadrick@shiftcomm.com) to arrange an
interview and/or for additional quotes.

ABOUT THE RUBICON PROJECT

The Rubicon Project is a group of industry-experienced, aggressive and
passionate renegades dedicated to bringing a new level of efficiency to
thefragmented Internet advertising space. The founders of the Rubicon Project
shook
up the online advertising industry in 1998 when they created L90/adMonitor, one
of the most successful Internet advertising platforms that served over 3,000 of
the
web's most recognized sites, reaching 65% of the Internet population before
DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it's still too hard
for
websites to sell their ad space online. the Rubicon Project's web-based,
self-serve
solution gives any size website the most complete access to the total available
advertising market and its smart matching technology does all the work to match
each ad impression with the optimal money-making opportunity. the Rubicon
Project
is the new online advertising standard that makes it effortless for websites to
generate the mad cash they've always dreamed of. And, it's free to join.
Websites looking to make more money while doing less work should visit:
http://www.rubiconproject.com.

ABOUT POWERSET

Powerset is building a consumer search engine based on breakthrough
naturallanguage processing technology licensed from PARC and developed
internally.Unlike other search engines that index keywords, Powerset does a deep
linguistic analysis on every sentence it reads. Powerset extracts and indexes
facts about every sentence in every page, making its index the first truly
robust semantic index of the web. Powerset will offer a transformative
search experience, with better, more relevant results. Powerlabs is an online
community that will contribute to the development of Powerset and allow the
company a direct line of communication with consumers to better understand the
potential, possibilities, and challenges of building a large-scale search
engine.
For more information, visit http://www.powerset.com or http://labs.powerset.com.

ABOUT SHIFT COMMUNICATIONS

SHIFT Communications is an award-winning, privately-held national public
relations firm representing some of the best-known enterprise and consumer
technology brands, including Akamai, Novell, Quantum, RealNetworks and
Shimano. SHIFT pioneered the world's first Social Media News Release and Social
Media
Newsroom, changing PR forever. SHIFT Communications' 100+ employees are
located in the Boston, Mass., and San Francisco, Calif. metros. For more
information on
SHIFT's high-tech public relations and consumer public relations, visit
http://www.shiftcomm.com.

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