VIZIO Further Entrenches its North America's* #1 and #2 Best-Selling Plasma HDTV...

Wed Jun 25, 2008 8:01am EDT
 
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VIZIO Further Entrenches its North America's* #1 and #2 Best-Selling Plasma
HDTV Position With Two New High-Performance HDTV Plasma Products, Starting at
Only $599
- VIZIO breaks the price barrier again with the VP422 (42") retailing for $799
and the VP322 (32") set at $599 at all 3,400 U.S. Wal-Mart stores

IRVINE, Calif., June 25 /PRNewswire/ -- VIZIO, the fastest growing brand
of flat panel HDTVs in North America, announced the release of two new plasma
models, the VP422 ($799) and VP322 ($599), offering next generation plasma
performance with a remarkable contrast ratio of 30,000:1, providing super deep
blacks and brilliant colors. Both models offer extremely fluid and
uninterrupted motion, making them a great choice for viewing sporting events,
playing fast-paced video games or watching action-packed movies.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20080625/LAW501)
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060307/LATU014LOGO-b)
    Both models provide superb high-definition 720p native resolution with
enhanced picture controls, multiple color temperature settings and independent
Red/Green/Blue adjustment to optimize video performance to any source.
Component video, RGB PC and 3 HDMI (1 side panel HD Game Port) inputs for
connecting high definition sources directly to the TV accompany standard
definition inputs along with an ATSC/QAM/NTSC tuner. These two mid-sized HDTVs
are perfect for consumers who want to start enjoying HD broadcasts and
Blu-ray discs or even for a large multi-use TV/monitor for PC use and gaming.
    Plasma TVs continue to offer many performance advantages for HDTV with
better black levels, higher contrast ratios and fast refresh rates for sports,
games and action movies. The VP322 and VP422 are VIZIO's newest models using
the latest generation glass that provides increased brightness levels for
viewing in high ambient light conditions and a 60,000-hour half-life to ensure
many years of enjoyment. Now more consumers can enjoy the videophile-quality
of plasma HDTVs in their homes with the attractively priced VP322 ($599.99)
and VP422 ($799.99).
    Additionally, according to Tamaryn Pratt of Quixel Research, VIZIO had
North America's #1 top selling plasma along with the best-selling 32" and 37"
LCD TVs in the first quarter of 2008. "In a traditionally slow quarter VIZIO
charged forward with their VP50HDTV outselling all other plasma TVs in the
category and was the only manufacturer to increase unit sales
quarter-to-quarter, stated Pratt. "The company's earlier plasma success and
their new lineup of 32" and 42" models puts VIZIO well on their way to
increasing plasma market share again 2008. Their 32" plasma TV pricing is
'spot on' and offers consumers an option at the 32" screen size where they are
very familiar with VIZIO because of their best selling LCD TVs," Pratt
concluded.
    "America's consumers have made the 32 and 37" LCD HDTVs their best
sellers," said Laynie Newsome, Vice President of Sales and Marketing at VIZIO.
"With these mid-sized plasmas now available from VIZIO and Wal-Mart, combined
with our traditionally best-selling 50" plasmas, we are looking for
significant growth in this category for 2008. We just love the look and
picture quality of plasma HDTVs. When they find their way into American homes,
we should see many new VIZIO plasma fans."
    Wal-Mart has been instrumental in expanding VIZIO's national distribution
and an ideal retail partner due to their shared values, where the success of
both companies is based on reputations for providing customers quality
products and service at remarkable prices. In fact Wal-Mart named VIZIO their
"Electronics Supplier of the Year" in 2007. Highlighting this success, VIZIO
was ranked recently as North America's fastest growing and the #2 ranked brand
of flat panel HDTVs in the first quarter of 2008 by both DisplaySearch** and
iSuppli Research.
    The new VIZIO VP322 and VP422 plasma HDTVs started shipping in May at all
3,400 North American Wal-Mart locations.
    About VIZIO
    VIZIO, Inc. "Where Vision Meets Value," headquartered in Irvine,
California, is America's #1 LCD HDTV Company*. The VIZIO brand has been seen
and heard on TV and radio, including NBC's Today Show, ABC's Good Morning
America, Dr. Phil, The Ellen Show and Live with Regis and Kelly, won numerous
awards from leading publications including a #1 Ranking in the Inc. 500 for
Top Companies in Computers and Electronics, Good Housekeeping's Best
Big-Screens, CNET's Top 10 Holiday Gifts, PC World's Best Buy, Sound &
Vision's Editors Choice, Home Theater Magazine's Rave Award, PC Magazine's
Editors Choice, AVRev.com's #1 Product We Love the Best and The Perfect
Vision's Products of the Year. VIZIO is bringing vision to the consumer
electronics market through practical innovation. VIZIO products offer
customers advanced technologies at the most affordable value. Products include
the VIZIO, Maximvs and Gallevia lines of Plasma and LCD HDTVs.  Many of these
products can be found at BJ's Wholesale, Circuit City, Costco Wholesale, Sam's
Club, Sears, Wal-Mart, and other retailers nationwide along with authorized
online partners. For more information, please call 888-VIZIOCE or visit on the
web at http://www.VIZIO.com.
    The V, VIZIO, Gallevia, Maximvs, Where Vision Meets Value names, phrase
and symbols are trademarks or registered trademarks of VIZIO, Inc. All other
trademarks may be the property of their respective holders.
    * Quixel Research reports VIZIO had North America's #1 and #2 best-selling
plasma HDTVs in Q'1 2008.
    ** DisplaySearch research for 20"+ LCD HDTVs in year end 2007.
SOURCE  VIZIO, Inc.

Jim Noyd of Noyd Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com,
for VIZIO, Inc.

 

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