Corus Entertainment Selects Siemens to Lead Media Modernization Effort

Toronto headquarters will set new global standard for broadcast technology
excellence

NORWALK, Conn., Oct. 27 /PRNewswire-FirstCall/ -- Corus Entertainment, one of
Canada's most successful integrated media and entertainment companies, has
selected Siemens IT Solutions and Services, Inc. to be its technology partner
in making the transition into the new Corus Quay headquarters in Toronto. The
consolidation of Corus offices into a single, integrated facility will be one
of the most ambitious and technologically sophisticated media projects in
North America. The move will be completed and Corus will be live on air by the
end of next year. The multi-million dollar project will bring more than 10
separate offices and more than 1,100 Corus employees together into a
magnificent technologically and architecturally significant broadcast and
production facility on the shores of Lake Ontario. Corus Quay is destined to
become a community landmark and a broadcasting technology jewel.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070904/SIEMENSLOGO )

"Siemens has already shown that it can complete a media integration of
enormous size and complexity," said Scott Dyer, CTO of Corus Entertainment.
"To go live in a new, integrated media environment we needed a partner with
the capability, experience and innovative thought leadership to help guide our
integration and relocation efforts. We expect that Corus Quay will set a new
standard for Corus, for Toronto and for broadcast providers throughout North
America and we're very pleased that Siemens is the lead systems integrator for
this effort."

With a host of television and radio stations and a global reputation in
broadcast animation, Corus possesses a dynamic entertainment portfolio. This
new facility allows Corus to maximize its production and broadcast content in
ways never before realized. In developing this new facility, Siemens will draw
upon its extensive experience in developing broadcast technology systems for
the BBC. The new facility will draw from Siemens' experience in delivering
Facility Design and Build projects for major broadcasters in Europe and the
Asia Pacific region.

"This is a very complex and demanding media integration project," said Holger
Kormann, Vice President and General Manager of Siemens IT Solutions and
Services Canada. "It builds upon our extensive experience from migrating the
BBC to a digital environment and affords us an opportunity to dramatically
transform the design and delivery of content for Corus Entertainment, one of
Canada's leading broadcasters. This is a very aggressive timeframe and the
inherent nature of broadcasting means that there is no margin for error," said
Kormann. "But we appreciate the opportunity to be Corus Entertainment's
production and broadcast technology partner and help them transition to the
next generation of broadcast technology."

Siemens will be responsible for developing and implementing a detailed design
of the broadcast system, resulting in more than 20 standard and high
definition broadcast signals going live from Corus Quay. The system will
include such core broadcast technology as Ingest, Play Out, Master Control,
and scheduling systems. Overall, the new Siemens broadcast architecture will
improve internal workflows, speed content integration and allow Corus to
efficiently distribute content whenever and wherever there is consumer demand.

In the future, Corus also plans to implement a Digital Asset Management System
that will produce linear and non-linear broadcast content and more efficiently
utilize the vast array of content they own. "This transition to new
technologies in a new facility will allow us to be far more nimble in
responding to market demands," said Dyer. "The broadcast industry is a very
dynamic industry, with content being consumed in a variety of ways -- from
traditional radio and television viewing to streaming to mobile devices, to
interactive social media. Partnering with Siemens will allow us to respond to
market shifts and quickly deliver high quality content in a high quality
fashion -- anytime; anywhere. It's a very exciting initiative."

About Siemens IT Solutions and Services
Siemens IT Solutions and Services is an internationally leading provider of IT
solutions and services. It covers the entire IT service chain from a single
source, from consulting to system integration, right through to the management
of IT infrastructures. In addition, Siemens IT Solutions and Services extends
the range of offerings of the Siemens sectors to include software developments
and IT solutions. With its comprehensive know-how and industry-specific
knowledge, Siemens IT Solutions and Services provides measurable added value
for its customers. The Siemens division employs around 41,000 people and
posted annual sales of about $5.3B Euro in fiscal year 2008. More information
at: www.usa.siemens.com/it-solutions.

About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company.
Corus is a market leader in specialty television and radio with additional
assets in pay television, advertising services, television broadcasting,
children's book publishing and children's animation. The company's multimedia
entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie
Central, HBO Canada, Nelvana, Kids Can Press and radio stations including
CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences
for its audiences across multiple platforms. A publicly traded company, Corus
is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience
Corus on the Web at www.corusent.com.

SOURCE Siemens IT Solutions and Services

Scott M. Smith, Siemens, Scott.m.smith@siemens.com, +1-678-327-9864