CCID Consulting: Cable DTV Achieves Rapid Development in 2007

BEIJING, April 11 /Xinhua-PRNewswire/ -- China's authoritative ICT
research and management consulting company, and the first Chinese consulting
firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently
released the 2007-2008 China's DTV Industry Annual Report.
The report shows that China's DTV industry achieved steady growth in 2007
and Cable DTV was still the principal part of analog-to-digital conversion.
Driving by mass conversion of CATV to Cable DTV in 2006, 30 more cities
completed the conversion in 2007. In October, national DTTB standard signals
were telecasted in Shenzhen for the first time; development of satellite DTV
was hindered by the postponed launch of the direct broadcast satellite and
relevant policies have not been clarified; IPTV was still in the test period
with a fast-growing subscriber population. In 2007, there were 13.052 millions
of new DTV subscribers, 12.051 millions of which were Cable DTV subscribers,
increasing the quantity of China's DTV subscribers to 27.186 millions.
Figure 1, China's DTV subscriber scale in 2003 -2007
here
Source: CCID Consulting; Jan., 2008

Table 1 China's DTV subscriber structure during 2003 -2007

2003 2004 2005 2006 2007
Number of Cable DTV
Subscribers: 10,000 16.8 77.3 369.4 1312.6 2517.7
Number of Satellite
DTV Subscribers:
10,000 8.5 10.7 13.8 22.3 32.3
Number of Terrestrial
DTV Subscribers:
10,000 0.2 1.3 5.1 23.5 49.9
Number of IPTV
Subscribers: 10,000 1.8 4.6 26.7 55.0 118.7
Total 27.3 93.9 415.0 1413.4 2718.6

Source: CCID Consulting; Jan., 2008

Mass conversion from CATV to Cable DTV takes the expressway
In 2007, Cable DTV operators accelerated operating platform digitization
and infrastructure reconstruction and reinforced new service development on
this basis. Technical and service capacities of CATV were improved, and the
scale of the DTV industry has expanded rapidly. In 2007, the mass conversion
from CATV to Cable DTV started in some western provinces, such as Inner
Mongolia, Xinjiang and Gansu and was reinforced in major cities like Beijing,
Guangzhou, Chongqing and Tianjin. The number of China's Cable DTV subscribers
topped 25 millions in 2007.
Figure 2, China's Cable DTV subscriber scale in 2003 -2007
here
Source: CCID Consulting; Jan., 2008

Table 2 Mass conversion from CATV to Cable DTV in China during 2003 -2007

Number of Number of Number of
Year Cable DTV CATV Analog-to-digital unconverted
Subscribers: subscribers: proportion subscribers:
10,000 10,000 10,000

2003 16.8 10925.6 0.2% 10908.8
2004 77.3 11878.2 0.7% 11800.9
2005 369.4 12842.1 2.9% 12472.7
2006 1312.6 13725.6 9.6% 12413.0
2007 2517.7 14342.1 17.6% 11824.4

Source: CCID Consulting; Jan., 2008

By the end of 2007, the number of CATV subscribers in China reached 143
million and the mileage of CATV networks exceeded 3 million km. So far, there
are 31 provincial network companies, 321 city-level network companies, 1,000
county-level cable networks and 2,000 special television networks in China.
The demand for Cable DTV front-end platform construction and transmission
network reconstruction is growing along with the expansion of network size and
number of subscribers, and the Cable DTV industry in China is growing year by
year in the process of CATV digitalization.
Cable DTV front-end platform is basically ready
DTV front-end devices, relative to subscribers' terminal equipment, are
fundamental devices of DTV network operators, which include coders,
multiplexers, scramblers, adapters, QAM modulators, satellite flow
transponders and network administration systems of such devices are the core
of DTV operating system.
At present, China's Cable DTV network operators are boosting the
digitization: the majority of network companies at city level or above have
completed digitization and half of county-level cable networks and most of
special television networks have started digitalization and will complete in
the next few years. In 2007, the sales volume of DTV front-end devices in
China reached 313 million Yuan.
Figure 3, China's DTV front-end device market scale in 2003- 2007
here
Source: CCID Consulting; Jan., 2008

At present, major manufacturers in China's DTV front-end device market
include both foreign manufacturers, such as British Tandberg, American SA,
American Harmonic, Israel Scopus and American Bigband, and domestic
manufacturers, such as Sumavision, Huawei, V- Shine and COMPUNICATE. It is
expected that enterprises restructuring through acquisitions, mergers or even
shutting down of business in likely in both international market and domestic
market over the next few years and DTV front-end devices manufacturing would
be concentrated to a few enterprises.
Figure 4, China's DTV front-end device market structure in 2007
here
Source: CCID Consulting; Jan., 2008

FTTX (FTTH, FTTB) reconstruction drives development of DTV transmission
devices
CATV networks transmission equipment mainly includes optical network
transmission devices (optical transmitters, optical receivers, optical
workstations and optical platforms) and cable transmission devices
(amplifiers, branch distributors and so on). Presently, a great number of CAT
networks in China have achieved the target of installing "optical fiber to
residential districts", while planning to have optical fiber coverage in
buildings and even to the door, which will require doubled growth of network
transmission devices.
In 2007, the network reconstruction of the vast majority of network
companies above city level was in the initial stage and needs to be further
developed; the reconstruction of cable networks and special TV networks at the
majority of counties and cities had just started.
Figure 5, China's CATV transmission device market scale and growth in
2003-2007
here
Source: CCID Consulting; Jan., 2008
Major CATV network transmission device manufacturers in China include EY,
Kingtype, Wanlong, Photon, Makway, Leihua, Roton, ACE, Jiuzhou, Mike, Yinhe,
Huawei and Jesmay.
Figure 6, China's CATV network device market structure in 2007
here
Source: CCID Consulting; Jan., 2008

In accordance with the timetable for converting CATV to Cable DTV in China
established by SARFT, the number of Cable DTV subscribers should reach 30
million by the end of 2005, but this has not been achieved until now.
Therefore, it is predicted that SARFT would further boost network
reconstruction and mass conversion of subscribers in the next few years in the
hope of completing transformation of all CATV subscribers to Cable DTV
subscribers before 2015.

Table 3 Forecast of Conversion from CATV to Cable DTV in China during
2008- 2012

Number of Number of Number of
Year Cable DTV CATV Analog-to-digital unconverted
Subscribers: subscribers: proportion subscribers:
10,000 10,000 10,000

2008 3968.1 14923.3 26.6% 10955.2
2009 5678.3 15442.6 36.8% 9764.3
2010 7658.6 15917.1 48.1% 8258.5
2011 9888.3 16339.4 60.5% 6451.1
2012 12348.3 16750.1 73.7% 4401.8

Source: CCID Consulting; Jan., 2008

About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as "CCID Consulting"), the
first Chinese consulting firm listed in the Growth Enterprise Market of the
Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly
affiliated to the China Center for Information Industry Development
(hereinafter known as "CCID Group"). Headquartered in Beijing, CCID Consulting
has set up branch offices in Shanghai, Guangzhou, Shenzhen, and Harbin, with
over 300 professional consultants and industry experts. The company's business
covers over 200 large and medium-sized cities in China. Apart from home market
development, CCID Consulting establishes international cooperation links
across the United States, the Asia-Pacific region and Europe with agents in
the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the
aim of going global.
Based on four major competitive areas: powerful data channels, industrial
resources, intense knowledge and a deep understanding of information
technology, CCID Consulting provides customers with consulting, research and
IT outsourcing services covering strategic planning, IT applications,
marketing strategies, human resources and information technology outsourcing.
Customers range from industrial IT users, telecommunications companies, energy
companies, finance companies, and automobile companies, to government
departments at all levels and diversified industrial parks. CCID Consulting
commits itself to be the number 1 consultant in strategy consulting, the
number 1 advisor for enterprise management and the number 1 consultant for
government decision-making.
For more information, please contact:

Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com

SOURCE CCID Consulting Co., Ltd.

Cynthia Liu of CCID Consulting Co., Ltd., +86-10-8855-9080, or
liuyan@ccidconsulting.com