Newegg.com Selects Coremetrics' LIVEmail(TM) to Boost Email Marketing

SAN MATEO, CA, Jul 14 (MARKET WIRE) --
Coremetrics, the leader in marketing optimization, today announced that
Newegg.com, the second-largest online-only retailer in the United States,
has chosen the company's LIVEmail marketing solution to boost direct
email communication with its customers. LIVEmail is a closed-loop email
marketing system that seamlessly links online visitor profiles and
customer activity with an email vendor, giving companies the direct
marketing tools necessary to engage with customers and align products and
services with their on-site behaviors.

Newegg's selection of LIVEmail reflects the company's strategic decision
to drive customer loyalty by targeted email re-marketing as a means of
producing a more focused and personalized shopping experience.

"Newegg is committed to providing the ultimate online shopping
experience," said Bernard Luthi, vice president of merchandising and
marketing, Newegg. "To do that, we have built a powerful,
customer-centric email marketing channel to promote customer loyalty and
drive revenue growth. LIVEmail helps us to achieve those goals and gives
us critical insight into who our customers are and how we can better
serve their needs."

With Coremetrics' LIVEmail, companies can:

-- Segment frequent visitors to send them regular, relevant offers and
content
-- Email product abandoners with timely, contextually-relevant messaging
to recapture lost revenue
-- Reduce shopping cart abandonment while increasing lost customer
recovery
-- Deliver targeted promotions based upon customers' demonstrated product
affinities and most recent interests
-- Make exclusive offers to high-value customers
-- Send up-sell offers within two weeks of a specific transaction type
-- Reduce variable costs associated with manual data manipulation and
loading

"Newegg is wise to invest in proven marketing channels and programs
during uncertain economic times. We are definitely seeing a renewed
interest among companies in honing email marketing to drive bottom-line
results," said Jeff Schmidt, vice president of sales, Coremetrics.
"Targeted email campaigns are a great way to deliver the maximum impact
from every dollar spent."

About Newegg

Newegg Inc. is the second-largest online-only retailer in the United
States. Founded in 2001, Newegg has more than 12 million registered users
and regularly earns industry-leading customer service ratings. The
award-winning website, www.newegg.com, offers customers a comprehensive
selection of the latest high-tech products, detailed product descriptions
and images, as well as how-to information and customer reviews. Using the
site's online tech community, customers have the opportunity to interact
with other computer, gaming and consumer electronics enthusiasts.
Newegg.com Inc. is a wholly-owned subsidiary of Newegg Inc. and is
headquartered in City of Industry, California.

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best
offer, every time, anywhere, automatically. More than 1,900 online brands
globally, transacting more than $20 billion this year, use Coremetrics'
Software as a Service (SaaS) to optimize their online marketing.
Coremetrics' solutions encompass advanced online analytics and integrated
marketing optimization applications, including search engine bid
management, email targeting, ad impression attribution and cross sell
recommendations to acquire customers more cost effectively, increase
conversion rates, and increase lifetime customer value. Coremetrics is
consistently recognized by industry analysts and thought leaders, and in
2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley
Internet, Media, Entertainment and Communications companies. The company
is privately held with funding from Accel Partners, FTV Capital and
Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To
learn more, visit www.coremetrics.com/privacy.

Media Contacts:

Michela Stribling
Director, Corporate Communications
(650) 762-1433
Email Contact

Shelley Risk
Horn Group for Coremetrics
(415) 905-4037
Email Contact

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