Aeria Games and Sanrio Digital to Launch Hello Kitty(R) Online Beta for North America at Penny Arcade Expo in Seattle

SEATTLE, WA, Sep 03 (MARKET WIRE) --
Hello Kitty(R) Online (HKO) will make its first public debut in North
America at the 2009 Penny Arcade Expo (PAX) in Seattle, Wash., Sept. 4 -
6. Hello Kitty Online brings the world of Hello Kitty and Sanrio friends
to life in the first free-to-play Massively Multiplayer Online Role
Playing Game (MMORPG) based on the global pop-culture icon. Members of
the press and PAX attendees are invited to experience a demo of Hello
Kitty Online at the Aeria Games booth (# 22). Hello Kitty Online is
currently in closed beta and will transition to open beta later in
September. Hello Kitty Online will be available for free download in
North America at hko.aeriagames.com.

"Hello Kitty gaming fans have long been looking for the ideal level of
online community and engagement, and Hello Kitty Online delivers that in a
format that will thrive as the fan base continues to grow," said Grant
Wei, executive producer, Aeria Games. "We are proud to have the
opportunity to bring one of the world's greatest characters into the
free-to-play PC online gaming space via Aeria Game's high-quality
publishing platforms."

Developed by Sanrio Digital and published in North America by Aeria Games,
Hello Kitty Online invites players to create a fully customizable
character and engage with other online players in a world rich in
adventure and inhabited by more than one hundred original Sanrio
characters and other newly designed creations. Thanks to the innovative
social media features of Hello Kitty Online, players are able to share
videos, screenshots, blogs and email messages with other players without
leaving the game world.

"Hello Kitty Online was designed to be a fun and interactive social gaming
experience that brings Hello Kitty and Sanrio fans and friends together in
an engaging MMO setting," said Robert Ferrari, vice president of
publishing and business development, Sanrio Digital. "We look forward to
bringing Hello Kitty Online and the integrated SanrioTown social
networking site to Hello Kitty fans across North America."

About Aeria Games
Aeria Games is one of the fastest growing publishers
of free-to-play online games providing an unrivaled MMO gaming experience
to a growing community of more than seven million members. With a
diversified portfolio of titles, including the renowned Shaiya, Shin
Megami Tensei, and Hello Kitty Online, Aeria Games is committed to
delivering a dynamic gaming experience with high-quality, innovative
content combined with unprecedented customer service. Based in Silicon
Valley, California, Aeria Games & Entertainment, Inc. was founded in 2006
and has offices in the United States and Germany. More information about
Aeria Games & Entertainment can be found at www.aeriagames.com.

About Sanrio Digital
Sanrio Digital is a joint venture between Typhoon
Games (HK) Ltd. and Sanrio Wave Hong Kong Co. Ltd. Sanrio Digital is
responsible for the expansion of Sanrio intellectual property assets into
various digital and online media, leveraging an extensive library of
original material that includes world-famous brands such as Hello Kitty,
Badtz-Maru, My Melody and others. For more information, please visit
http://www.sanriodigital.com and http://www.sanriotown.com.

Contacts
Tera Randall
Porter Novelli for Aeria Games
Tel: 425.652.1599
E-mail: Email Contact

Robert Ferrari
Sanrio Digital
VP Publishing & Business Development
Tel: 617.899.3347
E-mail: Email Contact

Copyright 2009, Market Wire, All rights reserved.

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