Certona Announces Release of Next Generation Recommendations Reporting and Merchandising Management Console

SAN DIEGO, CA, Jul 14 (MARKET WIRE) --
Certona, the leading provider of real-time personalization and revenue
optimization solutions for multi-channel retailers, announced today the
availability of the latest release of Resonance(R) Insight management
console specifically for online merchandisers and e-commerce managers.

Using an intuitive, self-service user interface, Certona customers can now
easily create and customize their own merchandising and product
recommendation strategies. These customized strategies combine the rich
portfolio of both industry-standard and Certona-proprietary Resonance
recommendation algorithms with flexible and comprehensive user-definable
merchandising business rules.

Resonance Insight has been the industry's most robust recommendation
performance reporting and A/B testing platform for years. This release
builds on that proven success by putting Resonance's enhanced
recommendation management, tracking and reporting features into the hands
of merchandisers.

Merchandisers have three flexible and powerful options to choose from:

1. Let the powerful Resonance personalization engine deliver the most
targeted, personalized and optimized set of recommendations to each
visitor and location automatically, based on each individual's unique
real-time behavioral profile and purchase patterns.

2. Choose from several off-the-shelf Resonance recommendation types such
as best sellers, popular items, top rated, new arrivals, "people who
bought this also bought," "people who viewed this also viewed," "people
who this viewed this ultimately bought," most searched, similar items,
accessories, and more. These standard algorithms can be tuned to the
individual's browse and purchase behavior using the unique and
proprietary "Resonance Personalization Factor."

3. Create their own recommendations and merchandising strategies for each
location. These can be mixed and matched with other recommendation
types to provide the optimal combination of the merchandiser expertise
and business goals and recommendation coverage.

Any of the recommendation strategies can be further refined and
controlled through user-defined business rules, which filter
recommendations based on product categories, brands, price, or any other
product attributes.

Resonance Insight Management Console balances manual merchandising control
with the benefits of real-time personalization and automated revenue
optimization. Benefits include:

-- An intuitive, web based user interface designed to be both accessible
to non-technical users and to offer the detailed controls experts demand
-- Detailed understanding of recommendation performance and strategies
through visual and tabular displays of performance data for every page and
every recommendation box
-- Selection and testing of standard "off-the-shelf" recommendation types
versus unlimited merchandiser created customized types and Resonance's own
automated and individualized recommendations
-- Advanced control over recommendation strategies rules, priorities,
placements and scheduling
-- Enhanced A/B and multi-recommendation testing for simultaneous
tracking and comparison of multiple recommendation strategies

"Certona pioneered built-in A/B testing and reporting for
personalization and has always provided the most transparent
recommendations measurement capabilities with the Resonance platform,"
said Meyar Sheik, Certona's CEO. "Now we've taken our testing and
reporting capabilities to the next level by giving control directly to
merchandisers and e-commerce professionals with a console that is
flexible and powerful, yet easy to use."

Resonance Insight will be available to all existing and new Certona
customers at no additional charge. Certona customers will still have the
choice of using the management console or working directly with their
dedicated Certona account manager to deploy, manage and optimized their
merchandising strategies.

About Certona

Certona Corporation is the creator of Resonance(R), a real-time
personalization and revenue optimization platform for multi-channel
retailers. Resonance automates a company's ability to provide relevant,
individualized experience and product recommendations in real-time,
increasing average order value and revenue per visit. With seven patents
pending, the "self-optimizing" system is powered by sophisticated neural
networks and a portfolio of algorithms to deliver real-time product,
content, and promotional offers through multiple channels -- web, email,
call center, point-of-sale, and mobile. Clients are typically up and
running in less than a month, and include some of the most recognized
online and multi-channel retail brands across all popular verticals. For
more information, visit www.certona.com.

Copyright 2009 by Certona Corporation. All rights reserved.

Contact:
Alyson Rybar
Stalwart Communications
(858) 740-7252
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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