Total Immersion Unveils D’Fusion@Home® Software, Riding along with Nissan Cube Launch at L.A. Auto Show

Marks First US Deployment of Company’s Augmented Reality Solution Delivered to
the Desktop

LOS ANGELES--(Business Wire)--
Augmented reality – among the most interactive new digital tools available to
marketers, delivering unparalleled experiential engagement – is hitting the road
on its way into homes across America.

Total Immersion (www.t-immersion.com), the global leader in augmented reality,
today unveiled its D’Fusion@Home® software to support the introduction of the
Nissan Cube line at the Los Angeles Auto Show (www.laautoshow.com/Debuts.aspx),
here through November 30. For the Nissan Cube, users can experience four
different “stories” about the new vehicle, exploring its features in a radically
new way – all from home. Total Immersion collaborated with The Designory,a
full-service and interactive marketing agency based in Long Beach, Calif., which
developed the concept and directed the execution of an augmented reality-packed
pre-launch brochure for the Cube.

The partnership marks a first for Total Immersion, a French company that
recently opened an American base of operations: the first desktop application of
the company’s augmented reality software for the U.S. market. Total Immersion
technology blurs the line between the virtual world and the real world by
integrating real-time interactive 3D graphics into a live video stream.

In the automotive sector, Total Immersion also works with Peugeot, BMW and
General Motors, among others. The Los Angeles Auto Show is one of eight car
shows in the country at which Total Immersion will help introduce the new Nissan
offering.

D’Fusion@Home, a scaled down version of D’Fusion® Professional, is designed to
be compliant with typical consumer systems and addresses mass market commercial
solutions. Now, brand managers can capture their target audiences’ attention
with an immersive augmented reality experience delivered right at home. Aimed
squarely at the youth market, the Nissan Cube – and the Total Immersion
experience – offers an innovative way consumers can bond with a new brand on
their own terms, in an interactive, educational yet entertaining way.

“The launch of an exciting new line like the Nissan Cube is a perfect complement
for the unveiling of D’Fusion@Home, which offers a singular experience in its
own right,” said Bruno Uzzan, co-founder and CEO of Total Immersion. “We’re
delighted that Nissan selected us for the introduction, showcasing the new Cube
and D’Fusion at multiple touchpoints, and providing a unique opportunity where
consumers can take home the brochure and have an experience like they never have
before.”

Pick a Card

At the Los Angeles event, show visitors to the Nissan Cube exhibition will
receive a special Nissan Cube brochure that includes the D’Fusion@Home software,
along with four 6-inch x 6-inch tear-out cards. With a webcam connected to a PC,
and the Nissan Cube D’Fusion@Home software, the cards trigger a number of
captivating (if unconventional) views of the Cube.

Through the magic of Total Immersion’s augmented reality deployment, the
brochure comes alive in 3D – and through four distinct vignettes, the user
controls the action every step of the way. Car configuration and exploration
have never been as much fun, as users test out various exterior colors, check
out the vehicle’s front console, try on a virtual shag carpet (which just
happens to mimic, yes, a real option for shag), and sample other interior
appointments.

And since capacity is what the Cube is all about, D’Fusion@Home provides a
gateway to “magic space,” opening various doors for a glimpse inside. Prepare to
check out the disco, a hip lounge with a period couch and lava lamp, and, in the
trunk, a refrigerator and a pizza box.

D’Fusion Professional is the leading marketable technology that injects a brand
or product representation into a live video stream in real time, delivering the
most advanced proprietary recognition, tracking and rendering available from any
source.

Total Immersion’s technology is ideal for digital environments that include
theme parks and entertainment venues, events and tradeshows, and marketing or
advertising solutions. With D’Fusion@Home, Total Immersion makes available to
marketers a cross-platform approach for augmented reality experiences, tailored
for mass consumer usage.

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality.
Through its patented D’Fusion® technology, Total Immersion blurs the line
between the virtual world and the real world by integrating real time
interactive 3D graphics into a live video stream. Founded in 1999 by Bruno Uzzan
and Valentin Lefevre, Total Immersion is based in France and maintains a U.S.
presence in Los Angeles. Its solutions are also available through a network of
resellers worldwide.

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2008