AudienceScience Behaviorally Targets Video Advertising With Hulu

NEW YORK, NY, Jul 14 (MARKET WIRE) --
AudienceScience (formerly Revenue Science) announced today that it has
partnered with Hulu, an online video service that offers hit TV shows,
movies and clips at Hulu.com and other online destination sites -- all
for free, anytime in the U.S., to behaviorally target pure play video
ads, a first for the online advertising industry. AudienceScience's
sophisticated behavioral targeting technology enables the company to
improve its user experience by making the ads shown more relevant to each
viewer, as well as offer its advertisers a higher level of engagement and
return.

"Behavioral targeting has seen proven success in the realm of display
advertising, and with the rise of compelling video ads and online TV
viewership, applying the same advanced targeting technique to this channel
has exciting potential," said Jeff Hirsch, president and CEO of
AudienceScience. "Our ability to find the most accurate and targeted
audiences combined with Hulu's top-quality content and reach makes this an
ideal partnership to deliver relevant, compelling messages to consumers,
building brand affinity and driving revenue for advertisers."

According to a recent survey from audience tracker Integrated Media
Measurements Inc., 20 percent of primetime TV-watchers viewed some TV
shows online. Hulu's monthly viewership topped over 40 million users this
past April and continues to climb. Viewers become emotionally engaged
with TV, and as such, there is opportunity to reach them on that
emotional, personal level with online video ads and content. Behavioral
targeting offers the same personal connection between brands and
consumers online. This partnership presents tremendous opportunity for
advertisers to broaden their reach online and maximize their limited
online ad budget.

About AudienceScience:

AudienceScience (formerly Revenue Science) is a technology-centric media
company focused on the science of online marketing. AudienceScience is the
only company worldwide to offer both an audience technology platform and a
targeting marketplace, recording billions of behavioral events daily and
reaching over 385 million unique Internet users. AudienceScience
technology empowers Web publishers, marketers, networks, exchanges, and
agencies to create intelligent audience segments to connect people with
relevant advertising driving the transition to data-driven audience
marketing online. Delivering behaviorally targeted campaigns since 2003,
AudienceScience serves more targeted ads worldwide than any other company
for clients including Financial Times, Gannett, Jumpstart Automotive
Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk,
Univison.com, and Wall Street Journal Digital. For more information,
please visit www.audiencescience.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of AudienceScience
Email Contact
919-833-9975 x. 12

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