Greenhill SAVP Completes Investment in Altruik

NEW YORK, Nov. 3 /PRNewswire-FirstCall/ -- Greenhill SAVP announced today it
has invested in New York-based Altruik. Greenhill SAVP co-invested with DFJ
Gotham, First Round Capital, Javelin Partners, and Zelkova Ventures on a $4.7
million Series A financing.

Altruik (www.altruik.com) is a pioneer of search engine optimization
technology solutions. By automating the most tedious and arduous on-page
components of the SEO process, Altruik provides an easy-to-use and cost
effective platform to support in-house SEO marketers and consultants seeking
to accelerate SEO results with greater scalability.

According to industry reports, spending in the overall search engine marketing
industry - which includes spending in search engine optimization and search
engine marketing - will increase to over $26 billion by 2013 in North America
alone. While most of online search budgets have traditionally been spent on
paid search, the majority of traffic comes from natural search.

Greenhill SAVP's investment in Altruik represents the fund's eighth online
media and marketing services investment in the past two years.

"We see significant demand from online retailers and content providers to
invest in SEO," said Steve Brotman, Managing Director of Greenhill SAVP.
"Altruik's team has built an innovative solution that optimizes clients'
natural search results in an efficient, cost effective, measurable, and
transparent manner."

"Our ability to complete this investment in the current economic environment
underscores the potential that we know exists in this nascent area of the
Internet," said Eric Gertler, CEO of Altruik. "Given Greenhill SAVP's notable
experience in technology-enabled marketing services, we believe they will add
significant value and expertise as we grow our business."

Altruik's focus on automating on-page SEO has helped clients see marked
improvements in their presence on search engines as well as quality traffic to
their sites. Additionally, and equally important, consumers and search
engines reap considerable benefits of on-page SEO automation, which ensures
wholly accessible, easily discoverable pages, making previously invisible
content visible.

"Altruik's unique offering of ensuring full visibility of the deep web and
automating on-page SEO to make all of a site's content visible to the search
engines not only enriches the overall experience for consumers on the Internet
but also supports the efforts of the in-house marketers and consultants
seeking to enhance the SEO results for their websites," adds Tom Kwon, founder
of Altruik.

About Altruik
Altruik is a Search Engine Optimization technology innovator. The company's
patent-pending technology automates the more tedious and arduous on-page
component of the SEO process and provides an easy-to-use and cost effective
platform to support the work of in house SEO marketers and consultants seeking
to accelerate SEO results with greater and faster scalability. Altruik's
focus on automating on-page SEO has helped clients see marked improvements in
their presence on search engines as well as quality traffic to their sites.
Additional information can be found at www.altruik.com.

About Greenhill SAVP
With over $100 million under management, Greenhill SAVP makes early stage
venture investments in technology-enabled services and business information
services companies. Prior fund manager investments include Medidata Solutions,
LivePerson, OpenWave, YellowJacket (acquired by the Intercontinental
Exchange), UGO Networks (acquired by Hearst Corporation), and KnowledgeStorm
(acquired by TechTarget).

Greenhill SAVP is an affiliate of Greenhill & Co., Inc. (NYSE: GHL), an
independent global investment banking firm with offices in New York, London,
Frankfurt, Toronto, Tokyo, San Francisco, Los Angeles, Dallas, Houston and
Chicago. Greenhill SAVP leverages its deep domain expertise, a proven
investment track-record, and a global corporate network to create significant
portfolio value. For more information about Greenhill SAVP, please visit
www.gsavp.com.
Greenhill SAVP:

Steve Brotman
Managing Director
Greenhill SAVP
212-389-1600

SOURCE Greenhill SAVP

Steve Brotman, Managing Director of Greenhill SAVP, +1-212-389-1600