Amdocs Accelerates Digital Transformation for Service Providers With Industry's Most...

Amdocs Accelerates Digital Transformation for Service Providers With
Industry's Most Comprehensive Portfolio of Customer Experience Systems
Company follows ambitious industry transformation vision announced in November
with Amdocs Customer Experience Systems (CES) portfolio to enable service
providers to deliver the digital lifestyle at an accelerated pace and lower
cost

ST. LOUIS, Jan. 16 /PRNewswire-FirstCall/ -- Amdocs (NYSE: DOX), the
leading provider of customer experience systems (CES), today announced the
launch of Amdocs CES product portfolio, the industry's most comprehensive and
integrated portfolio of modular customer experience systems. As laid out in
the Amdocs CES Blueprint announced in November 2007, the new portfolio is
designed to help service providers make the transformation from suppliers of
network utilities to purveyors of a digital lifestyle. Blending new technology
with products recently acquired by Amdocs, Amdocs CES addresses both the
technology required for the transformation and how service providers can
improve all customer interactions, such as a targeted mobile ad or a customer
service call.
According to a 2007 report by a global business consulting firm, 80
percent of company executives said their companies provide a "superior"
customer experience. But only 8 percent of their customers agreed. The Amdocs
CES product portfolio enables providers to overcome this disconnect by helping
them make the infrastructure transformation needed to deliver superior
customer experiences across the "three screens" -- television, personal
computers and mobile devices -- for any service and at any location. The
key solutions built into Amdocs CES are:
-- Search and digital advertising: In a related announcement today
(www.amdocs.com/press/SDA), Amdocs introduced new products designed to
help mobile operators and their partners fully monetize revenue derived
from search and digital advertising.
-- Digital commerce: New storefront capabilities incorporated into Amdocs'
Qpass digital commerce platform give service providers the ability to
create a personalized retail experience. With new Qpass product
capabilities such as personalized merchandising, service delivery and
partner management, providers can bring new products and services to
market faster to drive revenue and adoption.
-- Unified user interface technology for improved usability and
accelerated performance: Based on the recently announced Amdocs Smart
Client Framework -- a next-generation presentation layer for all
employee-facing applications -- the new interface is designed to
improve service calls, speed changes in the user interface and greatly
reduce the costs of operations. It spans CRM, ordering and collections
applications.
-- Business process-driven integration and verification: Amdocs CES
product portfolio incorporates Amdocs' 25 years of business process
best practices expertise, including deep experience in leading the most
significant and advanced next generation transformation projects in the
industry. Beyond simple pre-integration, Amdocs has built on its
integration leadership to verify key business process flows across the
portfolio, accelerating and reducing the risk of transformation.

"As service providers face competition from an entirely new breed of
market players, they are moving from differentiating on metrics such as price
and bundles of minutes to differentiating on the customer experience they are
able to provide," said Shira Levine, senior research analyst, next generation
OSS and billing, at IDC. "This shift necessitates a significant
transformation, from both a process and a tools perspective, as they build the
customer facing systems required to support this new paradigm."
Numerous providers, including long-time Amdocs customer Megafon, are
already planning transformations that can be aided by the solutions included
in the Amdocs CES product portfolio. "Megafon is a longstanding customer of
Amdocs and it deeply understands our commitment to being a customer-centric
enterprise. Megafon has deployed a number of solutions including CRM and
salesforce automation," said Ella Lokshina, director of customer operations
and customer relationship management, Megafon. "Amdocs continues to
demonstrate innovation in customer experience, and its new CES portfolio
delivers the integrated technology and business processes necessary to
undertake a strategic transformation in order to consistently deliver the best
customer experience possible."
"Telecommunications and broadband service providers are ideally suited to
accelerate convergence, given their heritage of network and service expertise,
and their wealth of customer insight," said Guy Dubois, executive vice
president at Amdocs. "Our role at Amdocs is to provide the bridge that service
providers need to accelerate their transformation with lower risk, and Amdocs
CES product portfolio is the keystone of that bridge. By combining the
industry's most complete and modular suite of network-bridged customer
experience systems; proven delivery services, and; unmatched next generation
transformation expertise, we enable service providers to connect with other
players in the value chain -- such as advertisers and media companies -- to
engineer the simple, personal, and valuable customer experiences that will
assure success in a converged industry."
Additional Amdocs CES Product Portfolio features
Among the many other new and enhanced features in Revenue Management,
Customer Management, and Operations Support Services, central to the product
portfolio are: -- Multi-channel order handover capabilities that leverage
service
oriented architecture (SOA): The new portfolio includes multi-channel
purchasing capabilities supported by seamless order handover, view and
management across the Web, contact center and television touch points.
By leveraging SOA principles, this feature enables providers to design
products that allow improved customer experiences, such as cross-
channel ordering. For example, a user can start ordering a product
online, stop mid-order, and then call an agent -- who would have all
up-to-date information to complete the transaction.
-- Information management: An enhanced Amdocs Enterprise Product Catalog
can now be deployed to support both non-Amdocs and Amdocs applications.
The solution helps optimize product lifecycle management across the
enterprise, providing the essential link between product definition in
BSS and OSS, so that new products and services can be implemented more
quickly, speeding time to market and order fulfillment. It also
conforms to industry standards such as the TM Forum Shared
Information/Data (SID) model.
-- Service delivery and control: Amdocs CES product portfolio delivers a
new suite of network-connected applications for the rapid and low-cost
creation, delivery and control of innovative, value-added services. The
new products include a powerful service creation environment, real-time
session control, application and media servers and network gateways to
deliver new services in just weeks. The products leverage assets
acquired by Amdocs in its 2007 acquisition of SigValue.

Amdocs CES will be unveiled at the Mobile World Congress in Barcelona,
Spain, February 11 - 14, 2008.
About the Amdocs CES Blueprint
The Amdocs CES Blueprint is the first visionary outline of the operating
environment communications service providers need to establish in order to
transform from providers of utility voice, data and video services into
purveyors of the digital lifestyle. The blueprint allows providers to deliver
a seamless customer experience-personalized, participatory and timely across
any service, location and device. The Amdocs CES Blueprint leverages Amdocs
comprehensive business process best practices based on real-world scenarios,
and transcends traditional business support systems (BSS), operations support
systems (OSS) and service delivery platforms (SDPs) to encompass all current
and emerging customer experience business processes. For more information, go
to http://www.amdocs.com/Site/Vision/ces.htm.
About Amdocs
Amdocs is the market leader in customer experience systems innovation,
enabling world-leading service providers to deliver an integrated, innovative
and intentional customer experience(TM) at every point of service. Amdocs
provides solutions that deliver customer experience excellence, combining the
software, service and expertise to help its customers execute their strategies
and achieve service, operational and financial excellence. A global company
with revenue of $2.84 billion in fiscal 2007, Amdocs has more than 16,000
employees and serves customers in more than 50 countries around the world. For
more information, visit Amdocs at http://www.amdocs.com.
Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking
statements made pursuant to the safe harbor provision of the Private
Securities Litigation Reform Act of 1995, including statements about Amdocs'
growth and business results in future quarters. Although we believe the
expectations reflected in such forward-looking statements are based upon
reasonable assumptions, we can give no assurance that our expectations will be
obtained or that any deviations will not be material. Such statements involve
risks and uncertainties that may cause future results to differ from those
anticipated. These risks include, but are not limited to, the effects of
general economic conditions, Amdocs' ability to grow in the business segments
it serves, adverse effects of market competition, rapid technological shifts
that may render the Company's products and services obsolete, potential loss
of a major customer, our ability to develop long-term relationships with our
customers, and risks associated with operating businesses in the international
market. Amdocs may elect to update these forward-looking statements at some
point in the future, however the Company specifically disclaims any obligation
to do so. These and other risks are discussed at greater length in the
Company's filings with the Securities and Exchange Commission, including in
our Annual Report on Form 20-F for the fiscal year ended September 30, 2007,
filed on December 3, 2007.
SOURCE Amdocs

Darcy Hansen of Amdocs, +1-415-806-1439, darcy.hansen@amdocs.com