LG Electronics' Network Blu-ray Disc Players Bring Consumers Enhanced Video, Streaming...

LG Electronics' Network Blu-ray Disc Players Bring Consumers Enhanced Video,
Streaming Content Options

Available through U.S. Retailers, New Network Blu-ray Disc Players Offer
Something Better: Instant Access to CinemaNow, YouTube and Netflix

ENGLEWOOD CLIFFS, N.J., June 1 /PRNewswire/ -- LG Electronics' new Network
Blu-ray Disc Players with "NetCast Entertainment Access" and WiFi capabilities
are being launched now at retailers in the United States. With extensive
content-on-demand options for instant access to Roxio(R) CinemaNow(R), Netflix
and YouTube(TM) content, consumers have more entertainment options in the home
than ever before.

LG's BD370 and BD390 Network Blu-ray Disc players, previewed at the 2009
International CES(R), provide consumers with access to an almost endless array
of movies and TV shows. Equipped with WiFi capabilities, the BD390 is the
first-ever Blu-ray player to offer an interactive Download-to-Own and
Pay-Per-View options, allowing consumers to purchase content from Roxio
CinemaNow at the click of the remote. The BD390 also has one gigabyte (GB) of
built-in memory for BD Live functionality.

"As today's consumer spends more time entertaining in the home, LG's latest
Network Blu-ray Disc Players offer something better - a more personalized
entertainment experience with diverse content the whole family can enjoy,"
said Peter Reiner, senior vice president, marketing and strategy, LG
Electronics USA, Inc. "With increased streaming content options and
exceptional audio and picture quality, LG is bridging the gap between packaged
media and video-on-demand services."

New Roxio CinemaNow Capability
LG Electronics' latest Network Blu-ray Disc Players offer consumers increased
options for accessing new streaming content from leading providers such as
YouTube and Netflix. Of special significance, as of May 14, both the BD370
and BD390 now offer the Roxio CinemaNow service through a free, automatic
firmware update.

Redefining the home entertainment experience by delivering content solutions
that match the demands of consumers' digital lifestyles, the Roxio CinemaNow
service provides convenient access to thousands of titles for rent or
purchase. Consumers will appreciate the ability to digitally stream their
entertainment choices and enjoy new movie releases from major Hollywood
studios on the same day they become available on DVD in stores. Roxio
CinemaNow from Sonic Solutions also provides access to movies from hundreds of
independent film makers. Key benefits include the capability to:

-- Browse the entire Roxio CinemaNow premium content catalog, including
latest Hollywood hits.
-- Access and watch movies purchased from other Roxio CinemaNow-powered
stores.

-- Easily access movies purchased on an LG player from a home PC or
CinemaNow compatible portable device.

YouTube, Netflix Streaming Flexibility
LG's alliance with the prolific online video community, YouTube, allows
consumers to instantly stream millions of Web videos directly from the
Internet to their Network Blu-ray Disc Player for viewing on their television
(without a personal computer). Benefits include:

-- Unlimited access to millions of videos on topics such as current
events,
instructional videos for hobbies, comedic and viral videos.

-- Easy searching, thumbnail previews and multiple screen size viewing
options.

Continuing LG's groundbreaking partnership with Netflix, all of LG's Network
Blu-ray Disc Players offer access to the ever growing number of Netflix
standard and high-definition titles. With the Netflix Instant Streaming
service, consumers can enjoy more than 12,000 choices of movies and TV
episodes from the Netflix library. Netflix members owning these devices pay
one low monthly subscription for unlimited DVD rental and unlimited streaming.

Premium Video and Audio Performance
Both the BD370 and BD390 offer consumers exceptional "Full HD" 1080p video
performance and exceptional image quality from standard DVDs with 1080p
up-scaling via HDMI output. For consumers looking for an enhanced audio as
well as video experience, BD390 has discrete 7.1 channel analog audio output
so consumers can enjoy premium Blu-ray audio quality. Other key features
include:

-- 1080p up-scaling for standard DVDs
-- Dolby(R) TrueHD surround sound
-- DTS-HD Master Audio Essential
-- USB 2.0 Media Host
-- 1GB built-in memory (BD390)

-- Wireless capability (BD390)

Interactive Features
Additional features such as BD Live provide access to a wide variety of
real-time content via a network connection, including movie scene extras, new
previews, games, chats and more. While BonusView technology allows for
picture-in-picture access to special features, LG's BD390 takes connectivity a
step further featuring integrated wireless home networking for easy connection
to the home network, and 1 GB of built-in memory allowing consumers to access
BD Live content without the need for a flash drive.

The BD370 and BD390 are available now at a manufacturer's suggested retail
price of $299.95 and $399.95 respectively.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a global force and technology
leader in consumer electronics, home appliances and mobile communications. In
the United States, LG Electronics sells a range of stylish and innovative home
entertainment products, mobile phones, home appliances and business solutions,
all under LG's "Life's Good" marketing theme. For more information, please
visit www.LGusa.com.

* Internet subscription required and sold separately.
* Specifications subject to change without notice.

SOURCE LG Electronics

John I. Taylor, +1-847-941-8181, jtaylor@lge.com, or Clara Chang,
+1-201-816-2011, clarachang@lge.com, or Ojas Naik, +1-312-397-6008,
ojas.naik@lg-one.com, all for LG Electronics