LiveUniverse Acquires Pageflakes

Over 50 Million Users to Enjoy Unparalleled Personalized Social Entertainment

HOLLYWOOD, Calif. and SAN FRANCISCO, April 18 /PRNewswire/ --
LiveUniverse, the social entertainment company founded and run by Chairman and
CEO Brad Greenspan, the Hollywood-based entrepreneur and sole founder of
MySpace, announced today that it has agreed to acquire Pageflakes, the
innovator of the social personalized homepage. The transaction was a
combination of cash and stock, but further terms are not being disclosed by
the two privately-held companies. LiveUniverse will also provide several
million dollars of online promotion from the over 35 websites that make up its
network.
The initial integration with Pageflakes will be with LiveUniverse's
rapidly expanding video entertainment network, LiveVideo (www.LiveVideo.com),
the Web's ultimate social networking, video entertainment, and interactive
LiveShow platform. Users will now be able to easily remix and mashup their
LiveVideo videos, photos, music, blogs and LiveShows with compelling
interactive content from their favorite sites on the Web on their own
LiveVideo start page. Users can also then "Pagecast" (share and publish)
these pages within their LiveVideo social network or to everyone on the Web.
Pageflakes technology will make it even easier for LiveVideo users to
personalize the look, feel, and layout of their profiles and their video,
photo, music, blog and LiveShow channels. Advertisers and promoters will also
be able to use this new platform to feature brands, celebrities, and events by
creating unique branded sites with interactive content that users can view,
copy and share.
The acquisition combines one of the fastest-growing global media companies
with Pageflakes' industry-leading personalization, widget and content
aggregation technologies. The deal is highly complementary for both companies
in terms of talent, technology and operations. It brings together Internet
visionary, social networking pioneer and entrepreneur Brad Greenspan, with
veteran ex-Google and Yahoo executive, entrepreneur and personalization expert
Dan Cohen. The technology and R&D teams will now also include the original
MySpace architect and technology entrepreneur Toan Nguyen, as well as AJAX and
ASP.NET guru and Pageflakes co-founder Omar Al-Zabir. Both companies share a
technology platform based on ASP.NET, which will speed integration and result
in economies of scale. Further, LiveUniverse will now have operations in the
technology capital of the world, Silicon Valley, in addition to its
headquarters in Hollywood and its offices in Europe and Asia. LiveUniverse
comprises over 35 global entertainment sites and is visited by over 50 million
users each month.
"We've found incredible synergies between the two companies, so joining
together was simply inevitable," said Brad Greenspan, Chairman, CEO and
founder of LiveUniverse. "LiveVideo has been growing explosively by giving
users the most compelling and interactive entertainment experience. Pageflakes
offers LiveVideo and other LiveUniverse sites the ability to blaze new trails
in the industry and create even greater opportunities for both consumers and
advertisers."
"Pageflakes redefined the personalized homepage by making it an easy-to-
use social experience that anyone can use and share," said Dan Cohen, CEO of
Pageflakes. "We're absolutely thrilled to be working with Brad and
LiveUniverse to reach millions of new users, as well as provide unique content
and features to our current user community. The combination of our two
companies is truly much bigger than the sum of its parts, and the resulting
innovation will be highly compelling for our users and partners."
Upon closing the transaction, Pageflakes Inc. will become a wholly-owned
subsidiary of LiveUniverse and remain based in San Francisco. Pageflakes CEO
Dan Cohen will stay in his current role, and in addition will assume expanded
duties as Senior Vice President of LiveUniverse reporting directly to Chairman
and CEO Brad Greenspan.
About LiveUniverse
LiveUniverse is the privately-held social entertainment company founded
and majority owned by Brad Greenspan, the Hollywood-based entrepreneur and
sole founder of MySpace. LiveUniverse is one of the fastest growing media
companies in the world, comprised of over 35 global entertainment sites
visited by over 50 million users globally. Major networks include the
LiveVideo Social Network, the TuneBlast Music network, and the LiveTime Viral
Video Network.
About LiveVideo Network
LiveVideo Network is a group of six fast growing websites focused on
online social entertainment. Flagship LiveVideo.com is the first fully
interactive, global, live streaming video platform. It allows users to
connect with others around the world 24 hours a day, 7 days a week, 365-days a
year. Using its proprietary LiveShow technology, LiveVideo users can create
and broadcast live content alone or in conjunction with friends, colleagues
and/or newly acquainted users. Distinctive LiveShow interactive features such
as LiveTextChat, LiveCoHost and LivePolls empower real time community and
social interaction and provide users with unlimited real-time feedback and
interaction. In addition, the advanced LiveShow platform allows advanced
videographers to broadcast on their channel with multiple cameras to create
professional broadcast-quality shows. LiveVideo.com is the most recent
organically created platform launched by Brad Greenspan's LiveUniverse. The
LiveVideo Network is seen by over 12 million visitors globally per month.
About Brad Greenspan
Brad Greenspan is a Los Angeles-based Internet Entrepreneur and the
founder of MySpace. Greenspan currently has majority stakes in privately held
Live Universe, Inc. and BroadWebAsia, which in aggregate are composed of over
30 websites that reach over 100 million unique users each month across the
U.S./Europe/Asia. More information can be found at
http://www.BradGreenspan.com. Brad also serves as non-executive Chairman of
Borba, a fast growing privately held Los Angeles Based company in the Premium
Branded health, enhanced water, and cosmetic sectors.
About Pageflakes
Pageflakes(TM), the community personalized homepage, is revolutionizing
how we how we start with and use the Internet. At http://www.Pageflakes.com,
you can easily customize the Internet and make it yours using '"Flakes" --
small, movable versions of all of your web favorites that you can arrange on
your personal homepage. You can also participate in the Pageflakes community,
sharing your page as a "Pagecast" with a private group or with the world, and
connecting with other users across the globe. Over 235,000 Flakes and 140,000
Pagecasts are available for thousands of uses and interests, including news,
sports, e-mail, local events, search, photos, music, videos -- even
interactive tools like a calendar and a to-do list -- and just about anything
else you do on the web at school, work and at home. The Pageflakes user
community creates and helps each other discover more new Flakes and Pagecasts
every day. Pageflakes Inc. was founded in 2006 and is headquartered in San
Francisco.

Contact:
Kathy Johnson
Consort Partners
(415) 823-9566
pageflakes@consortpartners.com

SOURCE LiveUniverse

Kathy Johnson of Consort Partners, +1-415-823-9566,
pageflakes@consortpartners.com, for LiveUniverse