NuRiders Rocket to the Moon in 2007

Online ridesharing community achieves major milestones and generates
substantial environmental impact

ESSEX, Conn., Jan. 9 /PRNewswire-USNewswire/ -- NuRide, Inc. (www.nuride.com),
the nation's largest incentive-based online ridesharing community, announced
today that its 23,000 members shared over 400,000 rides in 2007, resulting in:

-- 12 million fewer miles traveled --- equivalent to 55 trips to the moon!

-- 500,000 gallons of gasoline saved --- equivalent to 55 tanker trucks,

-- 5,600 tons of emissions prevented --- equivalent to planting almost 10,000
trees, and

-- $590,000 earned in rewards from dozens of sponsors!

"We are delighted to announce these significant achievements and we want to
thank all of our members, sponsors and partners for doing their part to reduce
traffic congestion, air pollution and global warming," said Rick Steele, CEO
and co-founder of NuRide. "We are also very proud of the fact that NuRide has
become a valuable service for our sponsors, ensuring that their marketing
dollars are 'doing well by doing good' by reducing greenhouse gas emissions in
a highly measurable context."

Gas prices also continued to rise in 2007, resulting in less disposable income
for consumers to spend on shopping, eating out and other non-essential
purchases. To combat this economic loss, businesses signed on as sponsors and
provided special offers to targeted groups of NuRiders (e.g. restaurants
offered gift cards to people who live or work near their location). In this
manner, NuRide members earn rewards for doing their part while sponsors were
assured their marketing dollars reached the right person with the right
result: increased sales and loyalty.

NuRide sponsors in 2007 include:

Alley Theatre MyDavinci
Alliance Children's Theatre Mystic Aquarium
Arena Stage Mystic Seaport
Atlantic Golf National Wildlife Foundation
Best Cleaners Newport Mansions
Bike Barn Odyssey Cruises
Black-Eyed Sally's Panera Bread
Blue Ridge Mountain Sports Panera Bread
Bob's Stores Peapod
Brake Centers of America Planet Shoes
Bruegger's Plow & Hearth
Cafe Mojo Project Oceanology
Canterbury's Oyster Bar Reliant Energy
Cartus Reston Limousine
Chevron Corporation Rice University Athletics
Connecticut's Beardsley Zoo Sally's Fish Camp
Crest Cleaners Salud! Winery
CT Business Magazine SBC Restaurants
Da Camera Shell Oil
Endangered Species Chocolate Smugglers' Notch Resort
Essex Steam Train South Moon Under
Excitations Splash Car Washes
From You Flowers Stacks & Stacks
Green Mountain Coffee Roasters Stew Leonard's
Hartford Magazine Sun WineFest
Hartford Stage The Center Stage
Houston Zoo The Children's Museum
Kolache Factory The Cookhouse Restaurants
Lake Compounce The Maids Home Services
Liberty Mountain The Puppet House Theater
Long Island Children's Museum Theatre Under the Stars
Memorial City Mall Virginia Railway Express
MetroPool, Inc. Woodbury Common Premium Outlets
Mim's Restaurants Yale Peabody Museum

About NuRide, Inc
NuRide was founded on the belief that individuals who share rides provide a
valuable service by reducing global warming, air pollution and traffic
congestion, and should be rewarded for their efforts. Through the NuRide
Network(R), individuals can easily share rides and earn rewards for every
confirmed trip. Members can join at no cost and accumulate points which are
used toward a variety of rewards made possible by sponsors. NuRide currently
has over 23,000 members who collectively have taken over 1 million ridesharing
trips and received more than $1 million in rewards. For more information on
NuRide as well as sponsorship and marketing information, please visit
www.nuride.com.

CONTACT: Lisa Sattler-Biesak, NuRide, Inc., (860)767-9880 x151,
lbiesak@nuride.com

SOURCE NuRide, Inc.

Lisa Sattler-Biesak of NuRide, Inc., +1-860-767-9880 x151, lbiesak@nuride.com