Delta Launches Improved SkyMiles(R) Shopping with 350 Added Retailers

Members Earn up to 10 Miles Per Dollar Spent at More Than 500
Leading Online Merchants
ATLANTA--(Business Wire)--
Delta Air Lines (NYSE: DAL) SkyMiles members now can shop at more
than 500 leading online retailers while searching and comparing more
than 20 million products through the new and improved SkyMiles
Shopping, a premier online shopping destination.

At SkyMilesShopping.com, members earn up to 10 miles per dollar
spent and receive special mileage bonuses and savings when they shop
at top online merchants, including Barnes & Noble.com,
circuitcity.com, homedepot.com, JCPenney.com, Lands' End (R),
Staples.com, Williams-Sonoma.com, and many more.

"We're excited to offer our members more options and convenience
when shopping at their favorite online stores," said Jeff Robertson,
managing director of Delta's SkyMiles Program. "This seamless and
superior shopping experience gives members the opportunity to earn
their next Award ticket by making everyday purchases."

To launch the new SkyMiles Shopping experience, Delta worked with
Mall Networks, a leading provider of merchant-funded loyalty shopping
solutions. Mall Networks offers SkyMiles members more retailers,
hundreds of special offers and coupons, improved search capabilities
and a personalized comparison shopping experience. Prior to Mall
Networks, SkyMilesShopping.com featured mileage-earning opportunities
and savings at 150 online retailers.

Dave Andre, president and CEO of Mall Networks, said, "Delta is a
market leader and innovator when it comes to loyalty programs, and
they recognize the unmet potential of merchant-funded loyalty
shopping. With our innovative solution and strong track record of
success, Mall Networks is the perfect partner to provide powerful,
flexible shopping options to SkyMiles members."

Mall Networks provides innovated multi-channel loyalty shopping
solutions that increase revenue, strengthen customer loyalty, and
improve member engagement for a range of industries including
financial services, card issuers, airline and hospitality, affinity
organizations and loyalty programs. Featuring an integrated network of
more than 700 world-class online and bricks-and-mortar merchants, Mall
Networks' multi-channel shopping solutions and flexible, on-demand
platform power personalized online and in-store shopping programs for
more than 100 million consumers. Industry leaders including JPMorgan
Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin and NASCAR
rely on Mall Networks to build loyal, profitable customer
relationships. Mall Networks is headquartered in Lexington, Mass. For
more information, visit www.mallnetworks.com.

The award-winning Delta SkyMiles program offers members multiple
mileage-earning opportunities when flying Delta, Delta Shuttle(R), the
Delta Connection(R) carriers, Delta AirElite(R) and other SkyTeam(R)
airlines. Additional mileage-building opportunities are offered
through more than 100 partners such as the Delta SkyMiles Credit Card
from American Express, SkyMilesShopping.com, participating hotels, car
rental companies, telecommunication services, restaurants, retailers
and more. Now in its 27th year, SkyMiles is one of the longest-running
and most successful loyalty programs in the travel industry. It was
named "Best Frequent Flyer Program" for 2006 and 2007 by Business
Traveler magazine and received top honors for "Best Bonus Promotion"
from InsideFlyer magazine at the 2007 Freddie Awards.

Delta Air Lines operates service to more worldwide destinations
than any airline with Delta and Delta Connection flights to 290
destinations in 60 countries. Delta has added more international
capacity than any major U.S. airline during the last two years and is
the leader across the Atlantic with flights to 44 trans-Atlantic
markets. To Latin America and the Caribbean, Delta offers 288 weekly
flights to 42 destinations. Delta's marketing alliances also allow
customers to earn and redeem SkyMiles on more than 16,000 flights
offered by SkyTeam and other partners. Delta is a founding member of
SkyTeam, a global airline alliance that provides customers with
extensive worldwide destinations, flights and services. Including its
SkyTeam and worldwide codeshare partners, Delta offers flights to 500
worldwide destinations in 105 countries. Customers can check in for
flights, print boarding passes, check bags and flight status at
delta.com.

Terms and Conditions

All Delta SkyMiles(R) program rules apply. To review the rules,
please visit delta.com/skymiles. Partner offers subject to the terms
and conditions of each individual offer. Partners subject to change.
Offers void where prohibited by law. Other restrictions may apply.
Offers subject to change without notice.

Jackson Spalding for Delta SkyMiles
Danielle Tejada, 404-419-9345
or
Caitlin Goodrich, 404-214-2124
or
PalPR for Mall Networks
Amy Paladino, 781-772-1005

Copyright Business Wire 2008