PurePlay Ranked Top U.S.-Compliant Poker Site

SAN FRANCISCO, CA, Jun 05 (MARKET WIRE) --
PurePlay, the largest U.S.-compliant play-for-cash online poker destination,
today
announced it is logging nearly 3 million visits a month, extending its position
as the most trafficked play-for-cash online poker site. Beyond its
industry-leadingtraffic volume, PurePlay also continues to outpace its
competitors by
awarding over $150,000 every month, for a total outlay of over $3.5
millionto date.

"We are the undisputed leader of legal online poker -- thanks to the rapid
adoption of our innovative no-risk approach to poker and because we pay
outfar more cash than any other U.S.-based poker site. The millions of players
coming to our site every month validate this," said PurePlay CEO Jason
Kellerman. "It's clear why PurePlay is the #1 destination: players can win
serious cash without risking any of their own money."

Kellerman added that PurePlay's popularity has grown with its recently
launched
monthly World Series of Poker*-qualifying tournaments, in which players have a
risk-free opportunity to win a seat at the upcoming Main Event in Las Vegas.
"No other U.S.-compliant play-for-cash poker site will be sending more
contenders to the 2008 World Series of Poker* Main Event than we are," he said.

PurePlay now over 50 times larger than nearest competitor

Recent web traffic metrics gathered by Quantcast, an independent Internet
traffic
ratings service, confirm PurePlay's industry leadership. According to
Quantcast,
unique visitors to PurePlay in April were 1.2 million, with its next nearest
competitor logging under 25,000 unique visitors. Quantcast further indicates the
PurePlay site registered a total of 2,739,905 total visits in April,
dramatically outpacing its nearest competitor.

"These independently generated metrics corroborate what we already know from
our internal tracking -- that well over 1 million individual players flock to
our
site every month, a figure that none of our competitors even comes close to,"
Kellerman concluded.

About PurePlay

San Francisco-based PurePlay is the first and largest legal play-for-cash
online poker
destination. Through a patented business model, PurePlay enables players to
compete for cash without ever putting their own money at risk. The company
was founded in November 2004 by Silicon Valley entrepreneurs with venture
capital financial backing. The poker site, which launched in November 2005,
has awarded over $3.5 million and today is the largest legal online cash
poker destination with over 1,000,000 players.

*World Series of Poker and WSOP are trademarks of Harrah's License
Company,LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not
associated
or affiliated with PurePlay.com or its products, services, promotions or
tournaments.

Press Contacts:
CommStrat Public Relations

Wynne Ahern
(510) 658-8870
Email Contact

Fontaine Roberson
(503) 729-0022
Email Contact

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