Imperial Beverage Co., a Prestigious Coors Brewing Co. Wholesaler, to Distribute...

Imperial Beverage Co., a Prestigious Coors Brewing Co. Wholesaler, to
Distribute Wildly Popular 'Extreme Relaxation'(TM) Beverage in Southwest
Michigan
Innovative Beverage Group's Proprietary Product, drank(TM), Reaches Nine
Additional Michigan Counties

HOUSTON and KALAMAZOO, Mich., July 14 /PRNewswire-FirstCall/ -- Innovative
Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced a partnership
with Kalamazoo, MI-based Imperial Beverage Company, to distribute the
company's signature beverage, drank(TM), a 16 oz. lightly-carbonated beverage
formulated with melatonin, valerian root and rose hips to help one relax.
Under the agreement, Imperial Beverage Company will bring drank(TM) to
stressed-out consumers in nine counties throughout southwest Michigan
including Allegan, Barry, Berrien, Branch, Calhoun, Cass Kalamazoo, St. Joe
and Van Buren.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Imperial Beverage Company is a long-standing beverage wholesaler in the
Kalamazoo area and currently provides products to more than 1,000 on- and off-
premise accounts including local convenience stores and supermarkets. Their
beverage portfolio is comprised of non-alcoholic and alcoholic products from
companies such as Coors Brewing Co.(R), Labatt Brewing Co.(R), Boston Beer Co.
(Sam Adams Beer)(R), Sutter Home Winery(R), LINDEMANS(R) Wines, Faygo
Beverages(R) and Jones Soda(R).

"drank(TM) is wildly popular throughout the south and we are excited to add
this first-of-its-kind functional beverage to our lineup of category leaders,"
said Matt Kurzmann, brand manager, non-alcoholic, beer and wine, Imperial
Beverage Company. "The addition of drank(TM) demonstrates our company's
mission to help the retailers that we serve identify new trends that will
generate additional revenue streams. drank(TM) not only offers consumers a
functional, non-alcoholic beverage with superior taste, but it has already
developed a loyal and rapidly-expanding customer base to ensure our retailers
rapid sell-through."

"Residents in Michigan and the surrounding states have been very receptive to
adopting drank(TM) as their relaxation beverage of choice, so much so that we
had to expand our distribution and look to yet another large, local
distributor to keep up with the growing demand for our product," said Peter
Bianchi, CEO of Innovative Beverage Group. "Along with its expertise in
representing well-known brands that have been around for years Imperial
Beverage Company has the existing relationships with local retailers that are
instrumental in building brands and expanding distribution of a new and
innovative product like drank(TM)."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd
of energy drinks crowding the functional beverage sector. Since launching in
select markets in early 2008, drank(TM) has quickly become the go-to beverage
for people looking to relax their mind and body.

Imperial Beverage Company joins an extensive network of regional distributors
and convenience store outlets that have added drank(TM) to their New Age
beverage lineup, including 7-Eleven stores nationwide. For more information
about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or
follow the brand on Twitter @slowyourroll. To reach Imperial Beverage
Company, please call (269) 382-4200.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation
headquartered in Houston, Texas that engages in the distribution and wholesale
of products in the New Age beverage category. The Company recently launched
its first proprietary product drank(TM). Dubbed the world's first extreme
relaxation(TM) beverage, drank(TM) was created to induce a natural calming and
soothing effect when consumed. drank(TM) is a lightly carbonated grape
flavored beverage formulated with natural calming agents including melatonin,
rose hips, and valerian root. drank(TM) is sold in prominent purple, signature
16 ounce cans bearing the slogan "slow your roll" and is available in
convenience and grocery outlets in a growing number of regions throughout the
United States. Innovative Beverage Group began operations as a distributor for
well known national brands of beverage products including Jolt, Rock Star,
Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although
the Company continues to distribute many of these well known brands in the
greater Houston area, the expansion of Innovative's proprietary product
division has become foremost in their business model. Recent corporate
strategies have been focused on the marketing and distribution of drank(TM) to
accommodate the growing demand for the product. Innovative Beverage Group is
also currently working to add additional proprietary products to its line that
will complement drank(TM) and provide consumers with an array of new and
unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks
of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it operates and
are based on assumptions made by management. Forward-looking statements
include without limitation statements regarding: (a) the Company's strategies
regarding growth and business expansion, including future acquisitions; (b)
the Company's financing plans; (c) trends affecting the Company's financial
condition or results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e) the
declaration and payment of dividends; and (f) the Company's ability to respond
to changes in customer demand and regulations. Although the Company believes
that its expectations are based on reasonable assumptions, it can give no
assurance that the anticipated results will occur. When issued in this report,
the words "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," and similar expressions are generally intended to identify
forward-looking statements.

For media samples, product photography and additional information, contact
Avalanche Strategic Communications at 201-488-0049 or email
drankpr@avalanchepr.com

SOURCE Innovative Beverage Group Holdings, Inc.

Media, Christina Brozek, Avalanche Strategic Communications,
drankpr@avalanchepr.com, +1-201-488-0049, for Innovative Beverage Group
Holdings, Inc.