Interpolls Stands Up To Cancer

PASADENA, Calif.--(Business Wire)--
Interpolls, a leading rich media technology company, announced
today that it has contributed its creative services and integrated
online marketing technologies to help promote Stand Up To Cancer.
Stand Up To Cancer is a new non-profit initiative founded to raise
philanthropic funds to accelerate groundbreaking research on cancer
and further expand the tools available to fight it.

Interpolls is helping to raise awareness for the initiative and
drive traffic to the official Stand Up To Cancer site by leveraging
rich media ad units that are entertaining and promote interactivity
with users. The ad units feature questions for viewers on
cancer-related topics, video clips with celebrity Stand Up To Cancer
advocates Larry David, Katie Couric and Jessica Biel, links to more
information on the initiative including donation opportunities, and a
countdown to the air date of a major Stand Up To Cancer TV event on
Sept. 5. The campaign officially launched June 5 on sites including
Comedy Central, UGO, Salon and NBC.

"With the Interpolls campaign, Stand Up To Cancer is aiming to
reach a captive audience via interactive ad units that generate
interest and engage viewers in ways that standard media just can't
achieve," said Rain Breaw, technical supervisor, StandUp2Cancer.org.
"Interpolls ads typically generate very impressive interaction rates
and we are confident they will create a groundswell of buzz, prompting
viewers to tune into our TV event on Sept. 5 and donate money to fund
cancer research."

Stand Up To Cancer selected Interpolls as its exclusive provider
of rich media technology based on the company's proven ad-serving
platform that has maximized reach, awareness, and results on behalf of
many of the nation's largest brands and organizations.

"At Interpolls, we are thrilled to support a cause we firmly
believe in and lend our interactive advertising expertise to expand on
Stand Up To Cancer's existing creative execution," said Peter Kim,
CEO, Interpolls. "We are also able to provide Stand Up To Cancer a
broad picture of performance during and after the campaign, including
insights into how users interact with the ad units and which videos
are most compelling. This enables continued optimization and helps
ensure we generate massive interest in this worthy initiative."

Established by a group of media, entertainment and philanthropic
leaders whose lives have been affected by cancer in significant ways,
the fundraising campaign will culminate in a media event set to air on
ABC, CBS and NBC on Sept. 5. During a simultaneous commercial-free
hour of primetime television, the Stand Up To Cancer special will
feature live performances, as well as filmed content providing
insights into cancer research.

About Interpolls

Founded in 1999 and headquartered in Pasadena, California,
Interpolls is a pioneer and a leading rich-media and next generation
advertising technology company. Interpolls provides full-service,
rich-media advertising, widgets, sweepstakes, contests, and emerging
media solutions, which can be integrated into its
proprietary ad-serving platform to maximize reach, awareness, and
results. Interpolls is a privately-held, venture-backed California
corporation focused on technology innovation and development for
interactive marketing and media. For more information, please visit
www.interpolls.com.

Media Contacts:
Ruder Finn Public Relations
Jeff Seedman / Julia Zamorska
310-882-4009 / 310-882-4007
seedmanj@ruderfinn.com / zamorskaj@ruderfinn.com

Copyright Business Wire 2008