Healthy Fast Food Announces Appointment of Phil deMena as Vice President of Real Estate
Healthy Fast Food Announces Appointment of Phil deMena as Vice President of
Real Estate
HENDERSON, Nev., Nov. 2 /PRNewswire-FirstCall/ -- Healthy Fast Food, Inc. (OTC
Bulletin Board: HFFI), the owner and franchisor of U-SWIRL® Frozen Yogurt
stores, today announced that Philip deMena with Concept Consulting, Inc. has
been appointed as the outsourced Vice President of Real Estate. In this newly
created position, deMena will be responsible for leading real estate planning
and management, market research and development, and retail space acquisitions
for both Company-owned and franchised U-SWIRL self-serve frozen yogurt stores.
Hank Cartwright, Chairman and CEO of Healthy Fast Food, stated, "In order to
realize U-SWIRL's full growth potential, it is essential that we assemble a
world class team of industry experts who have the necessary experience and
know-how to get the job done right. Adding Phil to our team represents a
mission-critical achievement for our Company - and one that is sure to
measurably impact our national expansion effort."
With more than 30 years experience in implementing national expansion
initiatives for many of the nation's largest retail and foodservice companies,
deMena brings Healthy Fast Food tremendous depth of experience in developing
and executing short and long term real estate strategies that support and
optimize exponential coast to coast store growth. As a founding partner of
Concept Consulting, Inc. and a member of the International Council of Shopping
Centers, he has consulted on the expansions of Baja Fresh, Dairy Queen,
Quiznos, Ruth's Chris Steakhouse and ZED451. From 1997 until 1999, deMena
served as Senior Vice President of Home USA during a period in which the
Company completed an Initial Public Offering, listed on the New York Stock
Exchange and led the vertical integration of the US manufactured housing
industry. He also held senior executive roles for Kenny Rogers Roasters, Papa
John's and Blockbuster Entertainment. More specifically, at Papa John's he
oversaw the opening of more than 700 stores in less than two years; and while
at Blockbuster, he opened 1,700 video superstores in under six years. deMena
began his distinguished career with British Petroleum before joining Burger
Chef in the mid-1970's as National Real Estate Manager. He later joined
Kentucky Fried Chicken, where he served as Director of Corporate Development
and oversaw the opening of over 300 stores during his five year tenure.
"Having had the pleasure of working closely with Phil at Blockbuster, I can
attest to the fact that he is the consummate real estate professional who
wrote the book on blending the art and science of market intelligence, site
selection and real estate negotiations. His knowledge of regional and
national markets and the foodservice business, coupled with his extensive
network of real estate brokers and experts, makes him a powerful addition to
our Company's executive leadership team," added Richard Ungaro, Chief
Operating Officer of Healthy Fast Food.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to
deliver consumers a smarter alternative to America's favorite meals and
snacks. In October 2008, the Company acquired the worldwide rights to
U-SWIRL® Frozen Yogurt and has commenced executing an aggressive strategy to
build the brand into a globally recognized chain of highly experiential frozen
yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing
and financial impact of Healthy Fast Food, Inc.'s ability to implement its
business plan, expected revenues and future success. These statements involve
a number of risks and uncertainties and are based on assumptions involving
judgments with respect to future economic, competitive and market conditions
and future business decisions, all of which are difficult or impossible to
predict accurately and many of which are beyond the Company's control. Some
of the important factors that could cause actual results to differ materially
from those indicated by the forward-looking statements are general economic
conditions, failure to achieve expected revenue growth, changes in our
operating expenses, legal developments, competitive pressures, changes in
customer and market requirements and standards, and the risk factors detailed
from time to time in Healthy Fast Food's periodic filings with the Securities
and Exchange Commission, including without limitation, the Company's Annual
Report for the year ended December 31, 2008. The forward looking-statements
in this press release are based upon management's reasonable belief as of the
date hereof. Healthy Fast Food undertakes no obligation to revise or update
publicly any forward-looking statements for any reason.
FOR MORE INFORMATION, PLEASE CONTACT
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO (Twitter: @dodihandy) or
Kathy Addison, Director of Elite Media Group (Twitter: @kathyaddison)
407-585-1080 or via email at HFFI@efcg.net
SOURCE Healthy Fast Food, Inc.
Dodi Handy, President and CEO, or Kathy Addison, Director of Elite Media
Group, +1-407-585-1080 or HFFI@efcg.net, both of Elite Financial
Communications Group, LLC, for Healthy Fast Food, Inc.
© Thomson Reuters 2009 All rights reserved



