Liberty Media Acquires Controlling Stake in Bodybuilding.com

Mon Jan 7, 2008 9:01am EST
 
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Leading bodybuilding community and e-commerce company to enhance Liberty Media
web strategy

    ENGLEWOOD, Colo. and MERIDIAN, Idaho, Jan. 7 /PRNewswire-FirstCall/ --
Liberty Media Corporation (Nasdaq: LINTA, LCAPA) ("Liberty") and
Bodybuilding.com today announced that Liberty has acquired control of
Bodybuilding.com, the leading sports nutrition electronic retailer and most
visited bodybuilding and fitness site in the world.  Terms of the acquisition
were not disclosed.  Liberty's interest in Bodybuilding.com will be attributed
to the Liberty Interactive group.
    Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was
named Internet Retailer "Best of the Web" top 50 in 2006 and top 100 in 2007.
The company had over 100,000 daily and 3,100,000 monthly unique visitors in
November, 2007.
    "Bodybuilding.com is a fast growing leader in fitness nutrition e-commerce
and the authentic voice of the bodybuilding community, as demonstrated by the
success of BodySpace, the social network for body building athletes," said
Michael Zeisser, Senior Vice President of Liberty Media.  "We are pleased to
welcome entrepreneurs of the caliber of Ryan DeLuca and his team into the
Liberty family.  We look forward to driving collaboration among
Bodybuilding.com and Liberty's existing e-commerce and television companies.
    "We are thrilled to join the Liberty Media family and to partner with
their other top-notch commerce companies," said Bodybuilding.com CEO Ryan
DeLuca. "Bodybuilding.com is a community-centric, search driven commerce
business that is highly complementary with many of Liberty's other properties.
We believe our strength in social networking and our well established brand
relationships will be highly relevant to Liberty.  We are committed to working
with Liberty and its affiliate management to pursue numerous mutual, highly
definable and actionable growth opportunities."
    About Liberty Media Corporation
    Liberty Media Corporation owns interests in a broad range of electronic
retailing, media, communications and entertainment businesses. Those interests
are attributed to two tracking stock groups: the Liberty Interactive group,
which includes Liberty's interests in QVC, Provide Commerce,
IAC/InterActiveCorp, and Expedia, and the Liberty Capital group, which
includes Liberty's interests in Starz Entertainment, News Corporation, and
Time Warner. For more information, please see www.libertymedia.com .
    About Bodybuilding.com:
    Bodybuilding.com (http://www.Bodybuilding.com) manages two websites.  Its
"Supersite" is a vibrant and active community of content, social networking,
and advice containing articles, personal pages, videos, and chat rooms.
Visitors learn about gaining muscle, losing fat, competing and staying
motivated.  Bodybuilding's "Store" is an e-Commerce and product information
site containing over 6,000 products including supplements, clothing, tanning
supplies, accessories and other bodybuilding products that represent more than
450 brands.
SOURCE  Liberty Media Corporation

John Orr of Liberty Media, +1-720-875-5622

 

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