Former President of Reebok Named New President of MISSION Product(TM)

NEW YORK--(Business Wire)--
MISSION Product(TM), the first Athlete-Engineered Skincare(TM)
line, today announced the appointment of accomplished sports executive
Bob Munroe as President. Munroe will oversee all facets of the
business including sales, operations and social responsibility.

Munroe joins a MISSION team that includes Raymond Sozzi, Jr.,
Chairman, Josh Shaw, Founder, Bob Wright, Board Member, and some of
the world's most accomplished athletes, including two-time pro
basketball MVP Steve Nash, two-time gold-medal soccer player Mia Hamm,
two-time gold-medal swimmer Amanda Beard, X-Games gold-medal
snowboarder Gretchen Bleiler, U.S. softball phenom Jessica Mendoza,
and endurance athletes Charlie Engle, Hunter Kemper and Sarah Haskins.

"MISSION Product is pioneering a new category that is poised to
revolutionize the sports and skincare industries," Munroe said. "I
look forward to joining this dynamic group of elite athletes and
proven business leaders to build on the brand's success while bringing
this exciting new category to the sports and athletic industry.
Delivering high performance formulas at a fraction of the prices of
products found in sports training facilities, doctor's offices and
luxury skincare stores, is a big opportunity for sports and athletic
retailers in the U.S."

Prior to joining MISSION Product, Munroe served as President of
Reebok USA, and was responsible for the management of Reebok's
businesses in the U.S. including sales, operations and marketing. He
started his career with Reebok as vice president of field sales in
1997. He previously held various sales, marketing and operations
positions at Proctor & Gamble, Johnson & Johnson and Tambrands, Inc.

"Bob's experience as a successful leader of global brands in both
the consumer goods and sporting goods industries is quite unique and
makes him an invaluable partner for us at MISSION Product," said Josh
Shaw. "Bob shares our vision to be the premier skincare innovator for
athletes whose high-performance needs have been ignored by the
skincare market."

The MISSION Product lineup includes a sunscreen with SPF 30 and
anti-sting technology, a vitamin lip balm with SPF 20, a long-lasting
anti-friction cream, a restorative foot gel and a revive body gel for
post sun and wind exposure.

MISSION Product is formulated with clinically-pure ingredients and
is engineered to deliver superior skincare benefits. MISSION Product
lines are fortified with vitamins, minerals and antioxidants, and are
preservative-free and animal-cruelty free.

The company announced the addition of Bob Wright, Former CEO and
Chairman of the Board of NBC Universal and Co-Founder of Autism
Speaks, to its board of directors earlier this month. MISSION Product
is one of a new breed of not-just-for-profit brands that are committed
to building shareholder value while also supporting and raising
awareness of charitable and social initiatives.

In addition to working closely with its athlete partners in
product innovation, MISSION Product proudly supports the charities of
its athletes, including The Steve Nash Foundation, Save the Children,
The Mia Hamm Foundation, H2O Africa and more.

MISSION Product is available at select sports specialty retailers
including Champs Sports, Vitamin Shoppe, City Sports, Performance
Bicycle and the Eastbay catalog, as well as numerous golf, tennis,
running, soccer, ski and fitness locations. Online purchases can be
made at www.missionproduct.com.

About MISSION Product

MISSION Product(TM) is the world's first line of
Athlete-Engineered Skincare(TM) products. Headquartered in New York,
NY, the company was founded in 2007 by a passionate team of athletes,
skincare experts and business leaders. MISSION Product formulas are
engineered with breakthrough technology, vitamins, minerals and
antioxidants, and are preservative-free, irritant-free and
animal-cruelty-free. MISSION Product believes everyone has dual
missions in life - a personal mission and a social one - so the
company proudly supports the charities of all of its athlete partners.
To learn more about MISSION Product, please visit
www.missionproduct.com.

Catalyst Public Relations
Ken Mandelkern, 212-300-2406
kmandelkern@catalystpublicrelations.com

Copyright Business Wire 2008