PARADE.com Partners With iMedix to Enhance Health Portal

Wed Jul 23, 2008 8:00am EDT
 
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  NEW YORK, NY, Jul 23 (MARKET WIRE) -- 
iMedix (http://www.imedix.com), a community-powered health search engine,
today announced that it has been selected to power the search
capabilities of PARADE.com's health section. This is the first major
media partnership for iMedix and the first search engine technology to be
embedded at PARADE.com. PARADE.com is the online companion to PARADE
Magazine, the largest circulation magazine in the country.

    Visitors to PARADE.com will now be able to take advantage of iMedix's
search engine technology that analyzes users' feedback against millions of
medical articles, pictures and videos in order to provide the most
relevant health content. Search results are provided based on Web pages
that have been ranked by other users searching for similar information.

    To enhance the experience, readers will also have access to an integrated
community platform that allows them to communicate with other individuals
who are interested in similar health topics. For example, if someone is
looking for information on diabetes, they will be given search results on
that subject and also have the ability to connect with other diabetic
patients through real-time chat or private messages.

    "Searching for answers to health questions on the Internet should not be a
painful or time-consuming experience for consumers. People should be able
to take advantage of the research done by others in order to find answers
and get the support they need," said Amir Leitersdorf, CEO and co-founder
of iMedix. "We are thrilled to be the exclusive search partner for the
health section at PARADE.com. Millions of visitors will now have access to
the most relevant, reliable health information on the Web and have the
opportunity to discuss health concerns with like-minded individuals."

    "We look for partners that will provide the best experience for our
readers and iMedix's innovative approach to search and community was a
perfect fit for our health section," said Allison Werder, senior vice
president of business development at PARADE.com. "PARADE readers now have
an additional layer of support when dealing with their health issues."

    By combining advanced search capabilities with community features, iMedix
empowers people to find and share health information in order to make
better health-related decisions.

    To subscribe to a RSS feed of iMedix press releases, please go to
http://www.lewiswire.com/us/lewiswire/iMedix/c/255 and click on 'Subscribe
to RSS.'

    About iMedix, Inc.

    Founded in January 2007 by Amir Leitersdorf and Iri Amirav, iMedix is a
community-powered health search engine that allows people to easily find
and share health information in order to make better health-related
decisions.

    The company's innovative approach is a unique combination of a medical
search engine with a collaborative community platform. Patients can
immediately chat with others that suffer from similar conditions and
benefit from reading medical Web articles that were ranked by the
community.

    For more information, visit iMedix at http://www.imedix.com.

    About PARADE.com

    As the online home of America's most widely-read magazine, Parade.com is a
trusted and positive destination where people are entertained, inspired
and heard. With daily features and original content, Parade.com energizes
the community that moves America. The goal of Parade.com is to take what
people love in Sunday's PARADE Magazine and extend it every day of the
week through interactive features and exclusive online content. The site
offers the latest celebrity news and photos, interactive games and
contests, plus information on the things people care about most: hot
topics, food and health, pets, politics and more. It is also the online
home for PARADE's much-loved franchises: 'What People Earn,' 'Where
America Lives' and 'What America Eats.' For more information, visit
www.parade.com.

    

Contacts:
Noah Dye / Cari Goodrich
LEWIS PR for iMedix
Noah: 408-573-3662
Cari: 408-573-3663
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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