ASSIA, Inc. Secures $10M in New Financing

Strategic DSL Service Provider Investment to Fuel ASSIA`S Advanced DSM
Development
REDWOOD CITY, Calif.--(Business Wire)--
ASSIA, Inc., the leading provider of high-performance software tools for Dynamic
Spectrum Management (DSM) of Digital Subscriber Line (DSL) networks, today
announced that it has secured $10 million in strategic investment financing. New
investors Mingly China Growth Fund and SFR Development joined previous investors
Swisscom Ventures, Stanford University, and T-Venture in raising this round.
ASSIA has more than 23 million lines under management with top tier service
providers in North America and Europe and trials underway on those continents as
well as Asia and South America.

"ASSIA is pleased to have strategic telecommunications service providers lead
this infusion of cash to accelerate ASSIA`s next generation products to market.
This financing is an endorsement of ASSIA`s DSM technologies, as well as
recognition of the successful deployments of ASSIA`s first generation of
profitable DSL Expresse software products," said Dr. John Cioffi, Chairman and
CEO. "We are pleased to welcome our new investors and would like to thank
previous investors for their continuing support."

ASSIA has pioneered the application of DSM technologies to manage DSL networks
with its industry-leading Expresse software. Expresse enables DSL service
providers to realize dramatic speed and reach improvements, lowering operating
and capital expenses, generating incremental revenue, and opening new business
opportunities in the broadband-enabled home.

Mingly China Growth Fund Managing Partner David Xu said, "The early success of
ASSIA`s product trials at major Chinese DSL service providers led us to conclude
that ASSIA`s products are unusually innovative and far ahead in product
capability and value compared to all Asian and Western equipment manufacturers.
Mingly wants to share in and help promote the growth of ASSIA`s emerging large
business opportunity in China."

Jean-Francois Caillard, Director of SFR Development said, "The quality of
ASSIA`s first generation products deployed in many operators throughout the
world has motivated SFR Development to help ASSIA accelerate its future DSM
products to market. ASSIA is a unique and innovative company that recognizes the
importance and dominance of copper-based broadband access throughout the world
and is dedicating outstanding product and technology resources to significantly
improve the speed of these networks." T-Venture`s CEO Georg Schwegler added, "We
are positive about ASSIA`s activities at Deutsche Telekom. Assia`s vision of how
to grow and profit from copper-based access networks merits the support of DSL
service providers."

"ASSIA has a strong plan and has established a unique position in the market,"
said Dominque Megret, Head of Swisscom Ventures. "Swisscom is very pleased to
help ASSIA accelerate its future DSM software services` products to market."

Jim Boettcher, private investor and a general partner at Focus Ventures in Palo
Alto stated, "This infusion of $10 million additional capital reflects the
strength of ASSIA`s business plan and product offering, despite the troubled
economic climate. It is a rare accomplishment to attract this kind of attention
and funding in present economic conditions."

"The demand from operators for a powerful, flexible, and affordable DSL
optimization tool remains strong," said John Cioffi. "In fact, ASSIA often hears
from customers that they desire a cost-effective alternative to deploying a
fiber network to the home. Moreover, ASSIA is very encouraged by the interests
of several other DSL service providers to add or increase their investments in
ASSIA in a second funding close soon. ASSIA`s goal is to deliver the broadband
future with existing DSL networks, and these investments will accelerate that
goal`s achievement."

About ASSIA

ASSIA, Inc. is the leading provider of high-performance software tools for
Dynamic Spectrum Management of DSL networks. ASSIA`s products enable DSL service
providers to realize dramatic speed and reach improvements, lowering operating
and capital expenses, generating incremental revenue, and opening up new
business opportunities in the broadband-enabled home. ASSIA has more than 23
million lines under management with top tier service providers and is backed by
strategic investors, including Mingly China Growth Fund, SFR Development,
Sofinnova Ventures, Stanford University, Swisscom Ventures, and T-Ventures. For
more information, visit www.assia-inc.com.

Media Contact:
Kristi Kosloske
Hot Off the Presses PR, Inc.
ASSIA Inc.
773-755-2012
peacekristi@att.net

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