Expert System Develops Automated Support for Google's Rich Snippets Semantic Web Specifications

SAN JOSE, CA, Jun 16 (MARKET WIRE) --
SEMANTIC TECHNOLOGY CONFERENCE -- Expert System, leading provider of
semantic software that searches, discovers, classifies and interprets
unstructured text information, today announces support for Google's Rich
Snippet Semantic Web Specifications with automated RDFa. Using Expert
System's COGITO(R) engine, tagging is quick, accurate, and able to
process all forms of unstructured electronic content including Web pages,
documents, PDFs, social media and more.

"With Google's current RDFa, Web masters must manually index their pages
so product reviews, product ratings, authors, companies and organizational
information will be included beyond the current metadata," said Brooke
Aker, CEO of Expert System USA. "This is simply not practical. There are
roughly 1 billion new Web pages created every day. We estimate that it
would take 25 percent more work each day for every IT professional on the
planet to manually tag those pages with RDFa."

Using Expert System's COGITO engine, RDFa tags can be added at a rate of
60 KB of text per second with a precision of 90 percent or more. The
technology has been in use in with more than 100 corporate customers and
government organizations over the last five years alone. Expert System
estimates that a less than 1 percent increase in the worldwide current
server capacity would be needed to fully automate the semantic tagging of
all new daily Web content. The company explains this would include far
more tagging than is currently specified by Google.

"We anticipate Google will expand the specification of the Rich Snippet
RDFa currently supported, which means the problem of manual tagging will
only get worse," Aker said. "Excellent automation is now available and Web
masters and publishers should feel confident that they can enhance and
monetize their content with semantic tagging, without resorting to
expensive and time-consuming manual tagging."

RDF and RDFa are two of the W3C's semantic Web standards. Expert System
applauds Google for embracing these standards and feels it is a big step
forward for this new form of the Web where every word, sentence and
paragraph is available on the page rather than a slim set of metadata.

"For full adoption and to make a valuable, connected and smart new Web a
reality, Google will need a true semantic inference engine," Aker said.
"We know we have created one such technology platform to make this happen
and are proud to support the Google Rich Snippet specification along with
other semantic Web standards."

To review Expert System's COGITO engine, its support for Google Rich
Snippets, or the other semantic Web standards, contact Brooke Aker at
baker@expertsystem.net.

About Expert System

Expert System is the leading provider of semantic software, which
discovers, classifies and interprets text information. All Expert System
products, which are based on the patent pending technology COGITO (R),
leverage the company's expertise in the development of business solutions
for the primary markets (i.e. Automotive, Consumer Electronics, Oil & Gas,
Media, Mobile, etc.) and support the activities of Knowledge Management,
Customer Care, Corporate Intelligence and Homeland Security. Worldwide
customers include Eni Group, Pirelli, Finmeccanica, ANSA, Telecom Italia,
Microsoft, BNP Paribas, the Italian Ministry of Defence, and the Ministry
of Interior Affairs. For more information, please visit:
www.expertsystem.net.

Copyright 2009, Market Wire, All rights reserved.

-0-