Expert System Adds Semantic Search for Twitter Users

SAN JOSE, CA, Jun 16 (MARKET WIRE) --
SEMANTIC TECHNOLOGY CONFERENCE -- Expert System, leading provider of
semantic software that searches, discovers, classifies and interprets
unstructured text information, today announces it has developed a new
semantic search Web site for Twitter content. Using Expert System's
COGITO(R) engine, tagging hash-tag topics and Twitter users is quick,
accurate, and easily located among all updates within the Twitterverse.

"The site is intended for users to avoid the lengthy process of reviewing
'who said what' within a hash tag before deciding to join, respond or read
further," said Luca Scagliarini, vice president of business development at
Expert System. "This site graphically shows what people are talking about
topically and who is talking about those things most intensively. In this
way, a rich understanding of the hash-tag composition is revealed without
resorting to the cumbersome review process using the current Twitter
interface."

Semantic technology makes more accurate Twitter hash-tag search possible
since it understands the conversations categorically no matter how varied
authors express themselves. For example, in a hash tag about global
warming, one "tweet" may express the thought that "poverty causes global
warming," while another may express the idea that "global warming causes
poverty." Current keyword technology in virtually all Twitter interfaces
would not be able to distinguish between these two very different concepts
since the same words are used. However, Expert System's semantic COGITO
engine understands and records the logic of what causes what.

"Semantic technology can understand as humans do, and cut across the
infinite ways of expressing similar things, tally them up and display the
wisdom that crowds possess," Scagliarini said. "Expert System built this
site to demonstrate that the capture, enhancement and documentation of
social wisdom is facilitated by semantic technology."

Policy makers, researchers, and everyday users will find the value of
Twitter much more apparent with the Expert System site. The company has
applied the same technique to a variety of public and private information
sets to gain efficiencies, new understanding, and early warnings about the
world around us. For access to the Twitter semantic search site, contact
Brooke Aker, CEO of Expert System USA at baker@expertsystem.net.

About Expert System

Expert System is the leading provider of semantic software, which
discovers, classifies and interprets text information. All Expert System
products, which are based on the patent pending technology COGITO (R),
leverage the company's expertise in the development of business solutions
for the primary markets (i.e. Automotive, Consumer Electronics, Oil & Gas,
Media, Mobile, etc.) and support the activities of Knowledge Management,
Customer Care, Corporate Intelligence and Homeland Security. Worldwide
customers include Eni Group, Pirelli, Finmeccanica, ANSA, Telecom Italia,
Microsoft, BNP Paribas, the Italian Ministry of Defence, and the Ministry
of Interior Affairs. For more information, please visit:
www.expertsystem.net.

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