Interpolls to Advance Online Capabilities for its Brand Advertisers
Rich Media Provider to Serve Ads into Google's Content Network PASADENA, Calif.--(Business Wire)-- Interpolls, a leading rich media technology company, today announced that it will serve rich media advertising, including Interpolls' question-based formats, Rich Media Widgets, and video banners, on the Google content network. Google's publishers and advertisers benefit from the agreement, gaining direct access to Interpolls' suite of rich media solutions including its popular Rich Media Widgets, which are mini-applications that can be served on websites as well as embedded within top social networking and personal sites. All Interpolls rich media solutions, including its Rich Media Widgets, conform to both Google and publisher ad specifications and policies. Interpolls is the only rich media company providing a complete end-to-end suite of integrated marketing solutions. In addition to rich media advertising, Interpolls provides clients with interactive promotions, live on-air voting, site polling, online sweepstakes and more. All of Interpolls services can be integrated into its proprietary platform, offering customers tremendous convenience while maximizing reach, awareness and results. "Expanding our distribution network to include the Google content network was a critical piece needed to provide our clients with the industry's largest rich media distribution to reach their customers and prospects without limitations," said Peter Kim, CEO and president, Interpolls. "The agreement opens the door for our clients to increase their distribution through the Google content network, and provides Google publishers and advertisers access to our innovative rich media advertising and widget solutions." Interpolls and Google worked closely together to ensure that all ads served into the Google content network meet Google's policies and specifications. Having completed this certification process, Interpolls will now be able to serve their rich media ads. About Interpolls Founded in 1999 and headquartered in Pasadena, California, Interpolls is a pioneer and a leading rich-media and next generation advertising technology company. Interpolls provides full-service, rich-media advertising, widgets, sweepstakes, contests, and emerging media solutions, which can be integrated into its proprietary ad-serving platform to maximize reach, awareness, and results. Interpolls is a privately-held, venture-backed California corporation focused on technology innovation and development for interactive marketing and media. For more information, please visit www.interpolls.com. Ruder Finn Public Relations Jeff Seedman, 310-882-4009 seedmanj@ruderfinn.com Julia Zamorska, 310-882-4007 zamorskaj@ruderfinn.com Copyright Business Wire 2008
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