Dippin' Dots(R) Ice Cream Launches 'Journey to the Center of the Earth' Adventure...

Dippin' Dots(R) Ice Cream Launches 'Journey to the Center of the Earth'
Adventure Sweepstakes
Unique promotion offers contest entrants a chance to win a trip for four to
Iceland

SANTA MONICA, Calif., June 13 /PRNewswire/ -- While anxious fans wait for
the July 11th release of New Line Cinema's new adventure film, Journey to the
Center of the Earth, Dippin' Dots ice cream is starting the adventure early.
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(Photo: http://www.newscom.com/cgi-bin/prnh/20080528/CLW097 )
Dippin' Dots' six week promotion begins Friday, June 13th and includes a
chance to win an incredible adventure trip to Iceland and other "cool" prizes.
"Fans know Dippin' Dots as the coldest, most exciting ice cream on earth,
so giving away a trip to Iceland seemed like a perfect fit," said Dippin' Dots
Communications Director Terry Reeves. "The trip to Iceland offers a uniquely
exciting adventure for the lucky winner."
Customers can enter for a chance to win a trip to Iceland at
www.dippindots.com/journey . Each applicant is automatically entered in a
weekly drawing for Journey to the Center of the Earth movie tickets, posters
and memorabilia as well as Dippin' Dots ice cream party packs and merchandise.
The promotion and sweepstakes were conceived and will be promoted
extensively through social networks, blogs and viral marketing by matrixx, a
leading branded entertainment firm.
Additional sweepstakes entries can be earned by collecting four unique
character cards which feature some of the incredible computer generated
creatures from the film. These free cards will be available at participating
Dippin' Dots franchised locations starting June 13th and include special codes
that can be entered on the sweepstakes website.
About Journey to the Center of the Earth
Journey to the Center of the Earth (PG) is an action packed adventure film
that takes its audience from an Iceland excursion into a breathtaking and
surreal world. The movie stars Brendan Fraser who discovers a seemingly
endless cave which leads him deep into an unknown world filled with extreme
obstacles and unimaginable creatures. Exteriors for the movie were filmed in
Iceland and the story was adapted from the Jules Verne novel of the same name.
For additional information about Journey to the Center of the Earth please
visit www.journeymovie.com/ .
About Dippin' Dots
Dippin' Dots are tiny, cryogenically frozen beads of ice cream, yogurt,
sherbet and flavored ice. Invented in 1988 by microbiologist Curt Jones,
Dippin' Dots offers more than two-dozen different flavors, plus seasonal
flavors. The company's administrative and production headquarters are located
in Paducah, Kentucky. Dippin' Dots are sold in 300 franchised retail locations
and thousands of entertainment venues and special events nationwide. For
additional information about Dippin' Dots please visit www.dippindots.com/ .
About matrixx
matrixx is a leading production company headquartered in Santa Monica, CA
which specializes in feature film, television and online branded
entertainment, social media and viral marketing for brands.
SOURCE Dippin' Dots, Inc.

Terry Reeds of Dippin' Dots, Inc., +1-270-415-3143